No doubt the revenue does come pouring in from the pay-to-play weekend "shows.". As it stands now, it sure does look like we are at a crossroad for talk radio. The line up and audience that brought the industry into the year 2000 is finally at the point of no return and the attempts at creating the next great power stars are failing to catch fire in a way that big stations with big debt and overhead can really make huge profits. So, now WABC basically has to to cover millions by selling hours on two out of seven day slots because there will be little profit after the expensive weekday shows. That is not an affable place to be. 2019 will be a wild radio year if these stations start to gonthe way of the dinosaurs.
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Rita Cosby Out at WABC
- Thread starter TheBigA
- Start date
No doubt the revenue does come pouring in from the pay-to-play weekend "shows.". As it stands now, it sure does look like we are at a crossroad for talk radio. The line up and audience that brought the industry into the year 2000 is finally at the point of no return and the attempts at creating the next great power stars are failing to catch fire in a way that big stations with big debt and overhead can really make huge profits. So, now WABC basically has to to cover millions by selling hours on two out of seven day slots because there will be little profit after the expensive weekday shows. That is not an affable place to be. 2019 will be a wild radio year if these stations start to gonthe way of the dinosaurs.
Is anyone requiring you to buy those products?
Those shows are the price that station pays for running losing talk shows during the week. If the talk format was doing better, they wouldn't air those shows. Those shows are likely bringing in more money than the daily talk shows. So get used to it.
Is anyone requiring advertisers making medical claims to actually substantiate them? Evidently, not.
No doubt the revenue does come pouring in from the pay-to-play weekend "shows.". As it stands now, it sure does look like we are at a crossroad for talk radio. The line up and audience that brought the industry into the year 2000 is finally at the point of no return and the attempts at creating the next great power stars are failing to catch fire in a way that big stations with big debt and overhead can really make huge profits. So, now WABC basically has to to cover millions by selling hours on two out of seven day slots because there will be little profit after the expensive weekday shows. That is not an affable place to be. 2019 will be a wild radio year if these stations start to gonthe way of the dinosaurs.
Weekday radio shows are more than ever melding content with advertisers. Over at the Bernie and Sid Show, the clothing guy Joseph Abboud is a sponsor and they awkwardly announce the cheesy Joseph Abboud Guest List, apparently Abboud’s favorite guests Like, who cares? Abboud is also dressing Sid who, unembarrassed, parades around in his Joseph Abboud wardrobe on his social media, including showing off his Joseph Abboud outfit worn at a wedding. Over at the Joe Piscopo Show, where My Pillow advertises, Piscopo has Mike Lindell, the owner, on the show as a regular guest, discussing various subjects and, of course, his pillows. Piscopo and Lindell are also working on a line of Joe Piscopo vitamin supplements, which they have promoted on the show. Piscopo recently interviewed the owner of a restaurant that sponsors the show who talked about installing a new boiler in his restaurant Fascinating! His studio is now named for a car dealer that sponsors the show. The announcer excitedly says, “Coming to you from the (insert name of sponsor) studio!” Do people really want to listen to this crap? I don’t.
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Is anyone requiring advertisers making medical claims to actually substantiate them? Evidently, not.
If you have a complaint, you can file it with the FTC.
That's why there are a million disclaimers for medical ads, and they are impractical for radio spots. There is normally a disclaimer on supplement ads, something like "this product is not for the purpose of diagnosing, treating or curing any disease"
Disclaimer: This product claims to cure every disease, malady and affliction known to mankind, however, it really does no such thing. Fooled ya!
Piscopo recently interviewed the owner of a restaurant that sponsors the show who talked about installing a new boiler in his restaurant Fascinating! His studio is now named for a car dealer that sponsors the show. The announcer excitedly says, “Coming to you from the (insert name of sponsor) studio!” Do people really want to listen to this crap? I don’t.
It pays the bills. People who are fans of Piscopo will listen to his show no matter who's slipping him money for a interview or paying the station to get mentioned after every break. Newspapers hype new restaurant openings if they know they'll get advertising from them down the road. Media facing obsolescence, like many AM stations and newspapers, are driven to such measures by the desire to survive, not to disgust their listeners/readers. Plugola boosts the bottom line. Entertaining the listener, or even increasing the audience, has nothing to do with it.
It pays the bills. People who are fans of Piscopo will listen to his show no matter who's slipping him money for a interview or paying the station to get mentioned after every break. Newspapers hype new restaurant openings if they know they'll get advertising from them down the road. Media facing obsolescence, like many AM stations and newspapers, are driven to such measures by the desire to survive, not to disgust their listeners/readers. Plugola boosts the bottom line. Entertaining the listener, or even increasing the audience, has nothing to do with it.
Deminishing listeners results in less revenue to pay the bills. Short-term gains leading to long-term pains.
Deminishing listeners results in less revenue to pay the bills. Short-term gains leading to long-term pains.
There is no long term for AM radio. It will either be digital or deserted within the next 10 to 20 years, most likely the latter, given the reluctance of the public to buying radios of any kind and of manufacturers to producing them.
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