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Rivalz Sports Orlando = Fail

Once again, the Tuteras have retaken control of 810 AM after Rivalz Sports couldn't handle their LMA. The station remains a CBS Sports affiliate for the time being. Is the transmitter site on an old burial ground or something? o.0
 
If you don't promote it, they won't listen. If you don't subscribe to the arbitrons, and thus don't show up in the monthly PPM's, you have no proof of listenership, and advertisers (the smart ones at least) want to know how many listeners you have before they buy time. If you're one of four different sports stations in a market that has one pro & one local college program and don't even carry any of those games, you're going to lose. I'm surprised the format lasted this long. So what's next for 810? I'm going out on a ledge and say they'll go back to pay for play and continue to pollute the airwaves.
 
I agree with the promotion and content; I've worked at a lot of stations that have successfully sold without Arb, however. I can be done if you can show that you're promoting your own station successfully and have listenable content. ;-)
 
Is this Station in the middle of a format change? I keep hearing this loop about cbs sports radio. I know it was cbs sports radio before but I have no idea why they have this loop on.
 
I haven't heard a difference. They still play Jim Rome at his normal time slot of Noon ET.
 
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