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RIVER IS SOUNDING PRETTY LAME 0.....

  • Thread starter atlantainrearviewmirror
  • Start date

atlantachristmas said:
factory said:
atlantachristmas said:
If you Listen Pretty Well The River Plays some songs that B98.5 Plays I think that Cox Should it Come on With Another Format maybe an all 80's Station!! I dont think The River is not going to last very much longer with Dave FM ON HAND!
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Huh?
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Well, I Posted a Stupid Comment I dont Even Listen to The River so?? I only Listen to B98.5FM AND 94.9 LITEFM thats all!
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Guess they don't teach grammar on those stations. "B98~ Voted Once again the most Grammar while you work!" Has a ring to it though...
 
They wont add songs because thats dangerous and not safe...not the COX way.
 
atlantainrearviewmirror said:
They wont add songs because thats dangerous and not safe...not the COX way.
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So "Safe" = "4 of the top 5 stations".

I'm pretty sure that Cox execs, employees and stockholders are okay with safe.
 
So far, no one has hit on what the River did right. It's not the 300 song list, or being jockless, it's The Marketing. Anytime you spend that amount of money to launch a station you will have success. You have to admit they were the most top-of-mind thing out there when they started. Their spots were everywhere and they're back on now. This is the Cox way of doing things. Saturate the market, get a great cume, some will like what you do and stick around. Both Z & 96 were asleep and the River got lucky and plugged the hole.
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I dont think that claim would stand up. If RIVER has done more TV than 96, for example, (am I the only one who saw all of those Regular Guys/Braves TV spots during American Idol?), its not by much. Lots of other stations spend a lot on TV. B98 does a lot of consistent TV. Lite and Star too.

I'll agree the River did get off to a good start in January 2006 using TV but other than 4-5 subsequent TV flights, I've seen no RIVER marketing anywhere else and have never seen or heard a promotion either.
 
Y'know, this may be just a hunch but could it be that the River is starting to sound a lot like those satellite stations...all music and few interruptions. If that's the case, it does cause one to wonder...
 
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