SalesWeasel said:
musicga said:
I understand that the River changes it's music selection only about once a year. That is not keeping things fresh. I'm surprised they don't burn out with people faster, but if that is what listeners want.
They market the station and music all the time and when that's your only message, it works. Compare the River spots to the Bull spots; the former are targeted, the latter fall flat.
An appropriate quote during an election year: This reminds me of one of my favorite lines in "The American President" (with my personal edits, of course):
Lewis Rothschild: "They don't have a choice! Bob Rumson (The River) is the only one doing the talking! People want leadership (radio), Mr. President, and in the absence of genuine leadership (radio), they'll listen to anyone who steps up (or hooks a crappy computer) to the microphone. They want leadership (radio). They're so thirsty for it they'll crawl through the desert toward a mirage, and when they discover there's no water, they'll drink the sand."
President Andrew Shepherd: "Lewis, we've had presidents who were beloved, who couldn't find a coherent sentence with two hands and a flashlight. People don't drink the sand because they're thirsty. They drink the sand because they don't know the difference."
Now, I think the public are more intelligent than the powers that be believe them to be. However, argue with the numbers all you want, but Cox's marketing has drilled the River so far into people's heads that it's becoming second nature just to write the station down in the diary. Hopefully, PPM will make a difference. On the other hand, it might help out the River, since it's programmed to be a safe station for businesses to play, and I've gone into a
lot of stores that have the River playing in the background. Don't think PPM won't pick that up and log the listener as tuned into WSRV. I'm sure it will.
