• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Riverside-San Bernardino Market orphan?

Pattern.Guru said:
First, what would account for these great disparities between population and revenues?

Second, I have Googled looking for total radio market gross billing with no luck. Do you know if that is publicly available online?
Click to expand...

The IE bills poorly because so much of the audience goes to LA stations, with the local commercial share being around 30% to 35% of the total. Thus many agency accounts just buy the LA stations and don't buy the IE.

LA has a perception of being a "more radio" town, partly due to the fact that New Yorkers use so much radio-less public transportation with consequently lower in-car usage. Climate, lifestyle, etc., also contribute.

Market billing data is sometimes published in local newspapers or business journals when BIA releases some data around March-April of each year. There used to be books that showed market profiles, such as Duncan's American Radio market books, and which were reasonably priced, but I know of none now.
 
DavidEduardo said:
Market billing data is sometimes published in local newspapers or business journals when BIA releases some data around March-April of each year. There used to be books that showed market profiles, such as Duncan's American Radio market books, and which were reasonably priced, but I know of none now.
Click to expand...

Kindly identify BIA. Thanks
 
Pattern.Guru said:
DavidEduardo said:
Market billing data is sometimes published in local newspapers or business journals when BIA releases some data around March-April of each year. There used to be books that showed market profiles, such as Duncan's American Radio market books, and which were reasonably priced, but I know of none now.
Click to expand...

Kindly identify BIA. Thanks
Click to expand...

http://www.biakelsey.com/
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom