Rochester Fall Book

[scooterodell]

The ratings are out: http://tinyurl.com/a6g4hj

Most everyone is down-ish. WHAM was up, as expected for an election. I think the biggest news is that WFXF didn't budge. Granted, these aren't the AM drive numbers, but I would have though Wease would have given them at least a curiosity bump. They certainly did plenty of promotion for his return!

 

[OttoM]

I think the biggest news is that WFXF didn't budge. Granted, these aren't the AM drive numbers, but I would have though Wease would have given them at least a curiosity bump. They certainly did plenty of promotion for his return!

That's not surprising as Wease's return would have only affected the last couple of weeks of the book. We really won't have a true indication of how his return benefits the Fox until after the Spring book comes out.

 

[Bob1370]

A few observations. WHAM doing well in a hotly contested election year isn't any surprise...WYSL is also beginning to make some noise in the market as well, although these numbers probably still underreport their true reach. The other main news/talkers in the region, including WXXI-AM, will no doubt do well too, when all is said and done, although the noncomm numbers aren't available yet. (The noncomms only get reported together with the commercial stations in PPM markets, and Western NY probably isn't going to see PPM for a few years yet.)

One sidelight is that Warm 101 is now clearly showing how much it misses the Tony and Dee combination, which can't be reunited for the time being as long as Dee Alexander stays under contract to Entercom. WCMF is also showing now, how much it misses Wease--even though Wease's new show on Fox hasn't had time to get much traction and won't show its true potential for another book or two.

Can't figure any obvious reason why Buzz is falling--or why Drive is doing somewhat better, given that it still sounds pretty mechanical. It is interesting that the most personality-driven music stations, WBEE and WDKX, continue to be strong.

The flip of WROC-AM from Air America to ESPN clearly hurt Hot Talk 1280 while not doing much good for Entercom. The combined share of the two stations only adds up to what WHTK used to draw by itself. And WROC did better on its own running the Air America schedule up to last summer. It also may be no accident that some of the people who liked what they heard on WROC in its old progressive-talk format have apparently migrated up the dial and up the Thruway to KB, which is doing better in the Rochester book than at any time since it turned off its turntables and bid Danny Neaverth farewell.

 

[mimic001]

Actually, I do have access to the ratings and can break out post Wease numbers.

Without divulging detail, Wease's program is up DRAMATICALLY for male demos. Wease's gains (albeit based on but a few weeks) seemed to be at the expense of WHAM, WCMF, and Buzz predictably.

As one astute poster noted, it is too early to tell based on only 4-5 weeks of a survey period, as there is a modicum of "drive-by" listening to be sure.

But... as of this morning, I'm sure there some smiles at Midtown.

 

[Mark Giardina]

Legends took a drop in the 12+ numbers I see. They are back where they were in the Spring of 2008. Meanwhile the Buzz is back to where they were in the Fall of 2007.

Good to see WYSL mentioned. But I have to believe ( and I am biased since I work there Saturday mornings) that the station is doing far better than the book shows.