About twenty years ago, members of the Western New York congressional districts explored an idea that Rochester and Buffalo should be linked by high speed rail and increased government and development co-operation. It was their studied opinion that such a plan would benefit the economies of both cities. The idea had some merit, but it never got any real traction. Too bad, because the two cities' economic well-being is far more enmeshed than some would like to believe.
I think air talent can make the transition between the two cities quite well. I've also observed sales and management from Rochester transition to Buffalo. Each city has traits and characteristics that are common to the other, yet there are distinct differences that go beyond sports, restaurants and entertainment preferences, Sabres and Bills not withstanding.
Used to be that Rochester was considered more affluent than Buffalo, but the economic downturn hasn't exactly bypassed the Flower City. Rochester readers and posters will instinctively respond that Buffalo is far more "on the ropes" than Rochester. Let's leave that debate to another thread.
The worst mistake made by a manager, sales person or air talent that transitions from either market to the other is to not acknowledge the differences and similarities of the markets and insist on forcing a square peg into a round hole. I've observed that attitude on a few occasions and the results are less than encouraging.
How many times have people in Rochester said, "It's Rochester, dammit!" when a media person made the mistake of saying "this is the way we did it in Buffalo." Similarly, when Rochester types insisted that what worked in Rochester would automatically work just as well in Buffalo, the responsorial psalm is usually, "This ain't Rochester, pal." Smart air talent, sales people and managers know this and make adjustments.