Paul Jason said:
Successful Radio Stations may be imitated, but NEVER duplicated. Legends is what it is due to several key factors, not the least of which being good and established air talent. To all of the Voice Track Stations that now inundate this market, take note... Nothing beats a good, LIVE, interactive show with great music. As for any predator stations looking to steal the Legends Thunder, I say BRING IT, but you better bring it hard, and you better be good. The sold out Oldies Concert that we at Legends just sponsored last weekend is proof that the format IS WORKING, and it will continue to thrive in this market as the format is refined even further.
Careful, your hubris is showing. Legends has a 3.5. WBEE has a 9.6. It's Legends' first big book. First time success is easier than maintaining and growing a format. Now the real heavy lifting begins.
Traditionally, the third book is the one that proves the format a success or a flash in the pan. People like to try new restaurants when they open, but at least 50 per cent of those customers go back to their favorite restaurant. One book doesn't mean anything than you're off to a good start... and that you may be food for a bigger fish.
What happens to Legends if the Drive brings back the WVOR call letters, takes a hard left and goes Classic Hits with 50kW to Legends' 6kW? Admittedly this is not likely, given that CC has invested heavily in The Fox. But what happens if Stephens brings back Classic Hits and the WQRV call letters... or the WBBF call letters.
We've seen stations debut new formats to 7 and 8 shares, only to lose 30% of their listeners through the second and third books.
A sold out Oldies concert means nothing more than 36 hundred tickets were bought by P-1 listeners starved for an oldies-classic hits station. They also wanted to have a little fun on a Saturday night. Ninety per cent of those 36 hundred concert goers very likely cume WBEE and WARM, and very likely WCMF and The Fox.
If experience has taught us anything, it's that listeners are not as loyal as we'd like them to be. "Live and local" is a wonderful concept that I very much believe in. But if anybody thinks live and local and an unrefined playlist beat the top 375 well-tested oldies or classic hits combined with great promotion, a better signal and love bodies... well, I hate to break the news, but most people (unlike us who post here) prefer to hear Baby Love, Bad Moon Rising and My Girl rather than Walk In the Black Forest, Bobby's Girl and Volare.
Your station's success is not to be dismissed, but I'd urge caution about placing too much stock your own newspaper clippings or the rave reviews on this board. Still, nice work. Best wishes for continued success.