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Rock 100.5 Quietly On A Tear

R

RoddyFreeman

With everyone talking about what Rock 100.5 needs to do, I thought I would jump in. The comments are all based on Persons 6+ (except for Jabba), which of course does not tell the story of how the station does against its target audiences, men 18-49 and men 25-54. I've been looking at the PPM weeklies, and Rock 100.5 has been on quite an upswing.

Men 25-54
Wk of 7/19: 6-10A #7(t), 10A-3P #10, 3-7P #17
Wk of 7/26: 6-10A #5(t), 10A-3P #5, 3-7P #15
Wk of 8/2: 6-10A #4, 10A-3P #4(t), 3-7P #11
Wk of 8/9: 6-10A #4, 10A-3P #5, 3-7P #12
Wk of 8/16: 6-10A #5, 10A-3P #3, 3-7P #17
Wk of 8/23: 6-10A #4, 10A-3P #2, 3-7P #9(t)

Men 18-49
Wk of 7/19: 6-10A #6, 10A-3P #13(t), 3-7P #19(t)
Wk of 7/26: 6-10A #3, 10A-3P #6, 3-7P #16(t)
Wk of 8/2: 6-10A #2, 10A-3P #8, 3-7P #13
Wk of 8/9: 6-10A #5, 10A-3P #9, 3-7P #17
Wk of 8/16: 6-10A #3, 10A-3P #2(t), 3-7P #18
Wk of 8/23: 6-10A #4, 10A-3P #3, 3-7P #10

All of these weeks were prior to the 96.1 format change.

It looks to me that Rock 100.5 is on the right track. They obviously need some work in PM drive. But the loss of both a young (96.1) and an older (92.9) rock station seems to auger well for Rock 100.5's current music direction IMHO.
 
Next question: How do these numbers compare with Project's, River's, Dave's, and 99X's? I'm wondering if there's room for another AOR station, maybe one that leans alt or harder active (similar to Bone/Project, if not Bone itself). With its smaller signal, could Bone fill that niche?

I don't expect anyone else to enter the album rock fray until [email protected] gets settled in, because of the target demo. But at least one of the CHR/hot AC's will be something else in a year, once we get a few books in.

CC could be trying to figure out what they want to do with 105.7 (alt? AAA? classic hits? stay with CHR/R?) after seeing the ratings post-Power. Considering the recent performance of WSB NOW on 95.5 FM, I don't think we will be seeing an FM side to WGST any time soon.
 
I still get emails from 99X and I just got one today giving a reminder about music midtown tomorrow. Towards the bottom of the email it says "brace yourselves..... 99X will return." This leads me to believe that they're not going back online because if they were, they would have already done so.
 
Next question: How do these numbers compare with Project's, River's, Dave's, and 99X's?
Click to expand...

Looking at the week of 8/23:

Men 25-54
WNNX - 6-10A #4, 10A-3P #2, 3-7P #9(t)
WKLS - 6-10A #5, 10A-3P #9, 3-7P #3
WZGC - 6-10A #12(t), 10A-3P #12, 3-7P #19(t)
99X - 6-10A #27, 10A-3P #28(t), 3-7P #28(t)

Men 18-49
WNNX - 6-10A #4, 10A-3P #3, 3-7P #10
WKLS - 6-10A #2, 10A-3P #4, 3-7P #2
WZGC - 6-10A #13(t), 10A-3P #14, 3-7P #20(t)
99X - 6-10A #24(t), 10A-3P #29(t), 3-7P #28

By the way, WZGC has the most dual (50% male/50% female) of all the stations. The other 3 skew heavily male. So Dave-FM is apt to be ranked higher in adults than in men.
 
danman425 said:
I still get emails from 99X and I just got one today giving a reminder about music midtown tomorrow. Towards the bottom of the email it says "brace yourselves..... 99X will return." This leads me to believe that they're not going back online because if they were, they would have already done so.
Click to expand...

The dude from Sunday School. What's his name? Anyway, I saw on facebook where he made a comment to someone about 99x coming back "in the dot com form". He did not say it was but he alluded to that possibility.

Would be a huge kick in the balls to move Axle over to The Bone and bring back 99x. I don't know, go check it out. It's on facebook though. I believe his name is Kurt.
 
RoddyFreeman said:
Looking at the week of 8/23:

Men 25-54
WNNX - 6-10A #4, 10A-3P #2, 3-7P #9(t)
WKLS - 6-10A #5, 10A-3P #9, 3-7P #3
WZGC - 6-10A #12(t), 10A-3P #12, 3-7P #19(t)
99X - 6-10A #27, 10A-3P #28(t), 3-7P #28(t)

Men 18-49
WNNX - 6-10A #4, 10A-3P #3, 3-7P #10
WKLS - 6-10A #2, 10A-3P #4, 3-7P #2
WZGC - 6-10A #13(t), 10A-3P #14, 3-7P #20(t)
99X - 6-10A #24(t), 10A-3P #29(t), 3-7P #28

By the way, WZGC has the most dual (50% male/50% female) of all the stations. The other 3 skew heavily male. So Dave-FM is apt to be ranked higher in adults than in men.
Click to expand...

Thanks Roddy; data is much better than speculation.

I would never have considered Lyndsey holding down the #2/3 slots with the weird mix they play.

I guess that's why they like her . . . .
 
Rock 100.5 could certainly continue their upswing as long as they play their cards right. I hear a certain popular midday talent will be on the job market on 9/29 ...

My car radio has 6 buttons. That's more than what will be left after all this mixup is over.
 
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