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rock 103 to flip

If it happens, I still say a WREC simulcast makes the most sense, and will cause 98.9 to flip again within 6 months.
 
Lots of AMs in the news migrating over to FM in the past few days. Clear Channel doesn't have imagination or dedication to to fix Rock 103 and make it work. They are a bunch of followers so this will probably happen. What's next... shut the power off on WDIA to save money.
 
It will be a sad day when they CAVE and give up on the rock format!
 
I understand their new slogan is "Serving less people not as good as we once did...available also on I heart radio"
 
Reportedly a new OM is coming Oct. 3rd. Paula Newell, from the CCR cluster in Corpus Christi, TX. She's been there since 2001, and has been PD for the AOR station, as well as a News-Talk, Country, Oldies and a couple of Spanish stations. Corpus is market 136, and is a two-book a year market. It's a big jump to market 49....err, 51 now.
 
I think they'll stick with it....her background is AOR, and that should be her strength. Why would they give her an air shift if they were going to flip?
 
Drake & Zeke are talented people but they are not indispensable. Let's not forget their success was due Clear Channel's short sightedness by breaking up the Wake Up Crew and their departure from mornings. A talented morning show better targeted to the male demo would knock D&Z off. I used to listen to D & Z but their Oprah style book club is a big turn off. FB & Hot Wings is not that show to take them down for sure. It will probably take a visionary GM at Clear Channel to bring a great morning show in...so they are safe until there is a change in top management.
 
If you really analyze the numbers, D&Z's growth hasn't come just because Rock 103 is in the tank. The shift to PPM reveiled what many had suspected...that many diaries were being split between D&Z and Rock 103 because listeners would write down "D&Z on Rock 103". Arbitron would split those numbers between the two stations. Since October, when PPM started, Rock 103's morning show is only down 900 Men 25-54, while D&Z grew by 4,200...all AQH numbers. So it's not just Rock 103 listeners leaving...it's organic growth. Yeah, I'm not so fond of the book club either, but by and large, they do a pretty good job at keeping listeners coming back.
 
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