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Rock 92.9 To Bloomberg

Theater of My Mind said:
Does anyone care about actual entertainment anymore?
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Aren't you the guy saying radio is killing off its heritage talk brands? Not in this case.

The fact is that people on this board have been complaining about this station for years. They didn't like the music, the Detroit morning show, or anything. There are lots of threads predicting that Beasley should blow it up. So now, that's what they did.

There's really no motivation for commercial radio to play rock music (other than classic rock) anymore. The audience has splintered and only wants to hear what they want. The record labels don't do any promotion of new bands or new music, so there's less incentive to play new music. The entire eco-structure for the rock format has disintegrated.

Theater of My Mind said:
There's no passion at all for the programming or talent anymore.
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There's lots of passion at stations you don't listen to. Lots of passion at The Sports Hub. The formats you like are disappearing because there's no consensus for the music and no leadership at record labels.
 
freqlost said:
Too bad another music station is leaving the air, even if it was somewhat bland

I think if they didn't force that horrible morning show on Boston, WBOS might have done better.
So how is Beasley's national morning show now ?
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Exceedingly popular and successful.

Just because it didn't exist for your entertainment doesn't make it "horrible." It's smarter and more human than it lets on.
 
MarkW said:
Not a very sellable demo to radio advertisers in the year 2024. They probably also trail the top 2 stations by a country mile.

Men 25 to 44 and 25 to 54 would be of greater relevance.
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I agree. A lot of that money goes to the Sports Hub
 
lanceventa said:
It has nothing to do with demand. It comes down to what will provide more ROI for Beasley and its shareholders. .
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Sadly, this is how it is all over the business world. This is exactly why Boeing is where it is right now. Another once-great business headed down the crapper in a counter-clockwise fashion. But hey, shareholder value!

Short term small gain, long term big loss. And I'm not just talking about 92.9 or even WCBS. Though they're victims of this idiocy.
 
BRNout said:
Sadly, this is how it is all over the business world. This is exactly why Boeing is where it is right now. Another once-great business headed down the crapper in a counter-clockwise fashion. But hey, shareholder value!

Short term small gain, long term big loss. And I'm not just talking about 92.9 or even WCBS. Though they're victims of this idiocy.
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This is the same old song. However, I have not seen one sensible idea as to how to solve the over-arching problem that is decreased advertising revenue (overall and as a percentage allocated to radio) and decreased consumption of radio in favor of other sources of entertainment. You act as if the cause of this problem is decreased investment in radio, when in fact it's the reduction in revenue that's gotten things to where they are.
 
luperm said:
This is the same old song. However, I have not seen one sensible idea as to how to solve the over-arching problem that is decreased advertising revenue (overall and as a percentage allocated to radio) and decreased consumption of radio in favor of other sources of entertainment. You act as if the cause of this problem is decreased investment in radio, when in fact it's the reduction in revenue that's gotten things to where they are.
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Declining popularity of the medium and declining sales/revenue are driving things; it is hard to cover costs if revenue keeps declining every year. BUT the "I have not seen one sensible idea" on dealing with it is the other problem here. Radio today too often feels like newspapers two decades ago still trying to operating they way it had been done for decades in a different era that where that no longer made economic sense... A few smart ones figured it out (NY Times, WSJ)...too many didn't and are gone.
 
txchipk said:
Radio today too often feels like newspapers two decades ago still trying to operating they way it had been done for decades in a different era that where that no longer made economic sense...
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What would you suggest for a new and different contemporary approach to radio...instead of doing "the way it had been done"?

Love to hear your plan.

Keep in mind, whatever your plan is, it has to be on a limited budget.
 
Wimmmex said:
What would you suggest for a new and different contemporary approach to radio...instead of doing "the way it had been done"?

Love to hear your plan.

Keep in mind, whatever your plan is, it has to be on a limited budget.
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My post was agreeing with the previous post that no operator has really put forth a plan and that in itself is part of the problem. I'm not sure what plans, if any, groups are looking at, but it seems pretty clear the current model of just cutting costs every year because revenue is declining every year and not figuring out a way to get out of that vicious cycle is going to lead most radio stations down the same path as other industries that died off when a disrupter came along.
 
Wimmmex said:
What would you suggest for a new and different contemporary approach to radio...instead of doing "the way it had been done"?

Love to hear your plan.
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Radio stations don't even need a new approach. They need to do what the rest of the world outside of the USA does. Have a national network, or at least a bunch of interconnected stations like WEEI does as a regional network.

Like, television doesn't have this problem. Even dogs of markets have their own NBC or ABC affiliates. But TV stations don't have this mess where half the stations play Jimmy Fallon and the other half play some local schmo.
 
Identnut said:
Radio stations don't even need a new approach. They need to do what the rest of the world outside of the USA does. Have a national network, or at least a bunch of interconnected stations like WEEI does as a regional network.

Like, television doesn't have this problem. Even dogs of markets have their own NBC or ABC affiliates. But TV stations don't have this mess where half the stations play Jimmy Fallon and the other half play some local schmo.
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Ad supported revenue is down across the board. The largest TV station operators now get the majority of their revenue from carriage fees, not ads. The supply of avails for advertising has either remained the same or gotten larger. The demand for those avails has gone down due to closures and consolidations. That drives advertising costs down. How do you replace businesses when they aren't being replaced?
 
It's too bad the format couldn't have been tweaked on WBOS. I used to listen to WEBN out of Cincinnati online and via actual radio when I was out there a few years ago. There was not one song on their playlist that made me change the dial.

It reminds me of the NH iHeartRadio stations WHEB/WGIR. Too bad there wasn't something like down this way. The aforementioned NH stations get swallowed up by the LP stations as you leave the North Shore.
 
BRNout said:
Sadly, this is how it is all over the business world. This is exactly why Boeing is where it is right now. Another once-great business headed down the crapper in a counter-clockwise fashion. But hey, shareholder value!
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No, Boeing is in trouble for their product almost, or actually killing people. Radio isn't going to harm anyone.
BRNout said:
Short term small gain, long term big loss. And I'm not just talking about 92.9 or even WCBS. Though they're victims of this idiocy.
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More like they're the victim of a changing media plus advertising environment.
 
Fenway1912 said:
Radio's biggest problem today is young commissioned sales staff have no clue on how to sell to an older demo.
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The sales staff does not "sell to" an older demo. If they have an older leaning station, they sell an older demo to an ad buyer.

And the issue is that...

  • ... agency accounts that want to use radio to reach 55 and over are scant. If the client has specified 25-54 or some part of that, there is no way to get the agency to change the buy specs, no matter how good the seller is.
  • ... local direct accounts know who their primary customers are. In many cases, they are younger people. Empty nesters are generally not a main target unless the client is doing old home gutter, siding and roof repair and other stuff retirees must have.
If there were loads of 55 and over ad dollars, most stations and station groups would do training, hire consultants, print up brochures and the like showing how they deliver that audience to clients that seek older customers.
 
Kelly A said:
Those M/S's don't represent a hard demographic that stations playing the hits or reading the news-to would pursue. It's a lifestyle, socioeconomic-reach play.
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And none of those people they want to reach are going to be part of a ratings survey.

"Hey, if everyone in your family carries our meters for a year you can win a new refrigerator!"

People in the mid-6-figure income levels and above don't want to win a refrigerator. They dream of a place in the Hamptons.
 
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