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Rock? Anyone? Anyone?

> Wow, the Zone's in trouble again. It's a great Active Rocker
> but there's not many who seem to care.
>

I'm surprised how bad they are doing. They pretty much went exactly in the direction many on this board thought they should and it's not paying off. Maybe the people on here who said Chicago could not support an active rocker were right all along. Then again, maybe this was a fluke and they will rebound in the Summer. OR perhaps the signal really is cursed.
 
I don't know about rebounding. There isn't much to rebound to when your best numbers were about a 2 share. I thought a 2.3 to 2.5 would be the best they could've hoped for. They fell shy. It's just not a viable format anymore at this time in Chicago. Perhaps it's time to sell to someone who doesn't have the curse or just go dance, at least that niche has a more desirable demographic and a proven track record of garnering ratings when it was on a suburban stick.



> > Wow, the Zone's in trouble again. It's a great Active
> Rocker
> > but there's not many who seem to care.
> >
>
> I'm surprised how bad they are doing. They pretty much went
> exactly in the direction many on this board thought they
> should and it's not paying off. Maybe the people on here who
> said Chicago could not support an active rocker were right
> all along. Then again, maybe this was a fluke and they will
> rebound in the Summer. OR perhaps the signal really is
> cursed.
>
 
> Wow, the Zone's in trouble again. It's a great Active Rocker
> but there's not many who seem to care.
>



Also note that not many people seem to care for Q101 and The Loop either. All 3 of these stations have been trading off in the ratings right around each other for the past year.
 
> > Wow, the Zone's in trouble again. It's a great Active
> Rocker
> > but there's not many who seem to care.
> >
>
>
>
> Also note that not many people seem to care for Q101 and The
> Loop either. All 3 of these stations have been trading off
> in the ratings right around each other for the past year.
>

Very true, but, they bill about 4 times more than WZZN does. That is the big issue.<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
> Wow, the Zone's in trouble again. It's a great Active Rocker
> but there's not many who seem to care.

The Zone BARELY beat WVIV/WVIX suburban simulcasts!? Now that is pathetic. What are all the 18 year old boys with the pantera pot leaf t-shirts listening to? The Rock channel on XM? Their iPods?

Are they going to fire Gamble after this one? Oh, nope...forget it...that's right....ABC doesn't care about it's radio properties.

Sorry about that.....continue rocking Bill........
 
As I said over a year ago. today's younger generation are growing up with new habits and radio isn't one of them. While they maybe listening, they're listening a helluva lot less when it comes to Rock formats. That demo is eroding faster than any research will show. Don't laugh, your statement is right on target when talking about IPODS. Rock appears to be on hiatus in Chicago.

> > Wow, the Zone's in trouble again. It's a great Active
> Rocker
> > but there's not many who seem to care.
>
> The Zone BARELY beat WVIV/WVIX suburban simulcasts!? Now
> that is pathetic. What are all the 18 year old boys with
> the pantera pot leaf t-shirts listening to? The Rock
> channel on XM? Their iPods?
>
> Are they going to fire Gamble after this one?
>
 
remember when Top 40 was gone?

Music runs in cycles....Rock will come back....I hope! :)

(cause all this gooey crap is giving me a toothache)

I also think that country is due for another swing back!
 
> I don't know about rebounding. There isn't much to rebound
> to when your best numbers were about a 2 share. I thought a
> 2.3 to 2.5 would be the best they could've hoped for. They
> fell shy. It's just not a viable format anymore at this time
> in Chicago. Perhaps it's time to sell to someone who doesn't
> have the curse or just go dance,

yeah and hang out with WIND and WCGO!

Dance....good lord
 
>
> Dance....good lord
>

Good lord it billed, and rated on the 92's for BCR. And a few years back it billed almost as much as ZZN is billing now!

And the point is? You counterprogram the glut which is Urban/Hip Hop.

I stop here because it will fall on deaf ears and blind eyes.<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
Judging from all your posts so far, I don't think we'll need to engage in any dialogue, you're too far out there. Thanks anyways

> remember when Top 40 was gone?
>
> Music runs in cycles....Rock will come back....I hope! :)
>
> (cause all this gooey crap is giving me a toothache)
>
> I also think that country is due for another swing back!
>
 
> I don't know about rebounding. There isn't much to rebound
> to when your best numbers were about a 2 share. I thought a
> 2.3 to 2.5 would be the best they could've hoped for. They
> fell shy. It's just not a viable format anymore at this time
> in Chicago. Perhaps it's time to sell to someone who doesn't
> have the curse or just go dance, at least that niche has a
> more desirable demographic and a proven track record of
> garnering ratings when it was on a suburban stick.
>
>
>
> > > Wow, the Zone's in trouble again. It's a great Active
> > Rocker
> > > but there's not many who seem to care.
> > >
> >
> > I'm surprised how bad they are doing. They pretty much
> went
> > exactly in the direction many on this board thought they
> > should and it's not paying off. Maybe the people on here
> who
> > said Chicago could not support an active rocker were right
>
> > all along. Then again, maybe this was a fluke and they
> will
> > rebound in the Summer. OR perhaps the signal really is
> > cursed.
> >
>

Just out of curiosity, does anyone think that imaging has anything to do with the Zone not catching as strong as we had hoped? The Zone's imaging and in some ways their jocks? To me, an active rock station needs to have an attitude and image that screams hard rock, but it doesn't. I know this is totally not going to happen, but I'd still give them a chance if they completely revamp the image and change the calls and get some jocks in there whose veins bleed rock and roll. Now, I'm not saying replace all the jocks, but there are certain ones who just don't sound/feel hard rock. They're trying, but it's not in their blood. For some reason they remained with the WZZN calls, I still feel that when they officially flipped to Active Rock that they should have changed their logo to Z-Rock or something instead of leaving it as The Zone. Or they should have changed the calls completely. Don't get me wrong, I love the Zone and would hate to see it go. But I think it needs get some balls and freaking rock this city like mad. People go to the shows. There's no question about it. The audience is there. But as it was pointed out earlier, times have changed and the younger listeners didn't grow up with great radio back in the day as many of us had. It's a lost art to them. Heck, it's a lost art in its own industry. So maybe we're all beating a dead horse. But I'd hate to think that radio will become nothing but variations of Jack. But it may already be too late for that.
 
> > Wow, the Zone's in trouble again. It's a great Active
> Rocker
> > but there's not many who seem to care.
>
> The Zone BARELY beat WVIV/WVIX suburban simulcasts!? Now
> that is pathetic. What are all the 18 year old boys with
> the pantera pot leaf t-shirts listening to? The Rock
> channel on XM? Their iPods?
>
> Are they going to fire Gamble after this one? Oh,
> nope...forget it...that's right....ABC doesn't care about
> it's radio properties.
>
> Sorry about that.....continue rocking Bill........
>
They barely beat Soul 106.3 with their south suburban rimshot signal, and they were beat by WGRB which is pretty weak as well. In fact, Soul 106.3 went down, so if their ratings were more like usual, WSRB would have beat them. Pretty sad when a 4K Class A rimshot almost beats a 50K equivalent Class B. I agree it's time to give up. I say flip to oldies, there is a 3 share and $16million just sitting there. 94.7 would at least double their ratings and billing. WLS-AM goes after an older audience, so if 94.7 goes oldies that would be a good ad-combo, but I guess logic doesn't exist at ABC since they would rather languish at the bottom.
 
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