> I don't know about rebounding. There isn't much to rebound
> to when your best numbers were about a 2 share. I thought a
> 2.3 to 2.5 would be the best they could've hoped for. They
> fell shy. It's just not a viable format anymore at this time
> in Chicago. Perhaps it's time to sell to someone who doesn't
> have the curse or just go dance, at least that niche has a
> more desirable demographic and a proven track record of
> garnering ratings when it was on a suburban stick.
>
>
>
> > > Wow, the Zone's in trouble again. It's a great Active
> > Rocker
> > > but there's not many who seem to care.
> > >
> >
> > I'm surprised how bad they are doing. They pretty much
> went
> > exactly in the direction many on this board thought they
> > should and it's not paying off. Maybe the people on here
> who
> > said Chicago could not support an active rocker were right
>
> > all along. Then again, maybe this was a fluke and they
> will
> > rebound in the Summer. OR perhaps the signal really is
> > cursed.
> >
>
Just out of curiosity, does anyone think that imaging has anything to do with the Zone not catching as strong as we had hoped? The Zone's imaging and in some ways their jocks? To me, an active rock station needs to have an attitude and image that screams hard rock, but it doesn't. I know this is totally not going to happen, but I'd still give them a chance if they completely revamp the image and change the calls and get some jocks in there whose veins bleed rock and roll. Now, I'm not saying replace all the jocks, but there are certain ones who just don't sound/feel hard rock. They're trying, but it's not in their blood. For some reason they remained with the WZZN calls, I still feel that when they officially flipped to Active Rock that they should have changed their logo to Z-Rock or something instead of leaving it as The Zone. Or they should have changed the calls completely. Don't get me wrong, I love the Zone and would hate to see it go. But I think it needs get some balls and freaking rock this city like mad. People go to the shows. There's no question about it. The audience is there. But as it was pointed out earlier, times have changed and the younger listeners didn't grow up with great radio back in the day as many of us had. It's a lost art to them. Heck, it's a lost art in its own industry. So maybe we're all beating a dead horse. But I'd hate to think that radio will become nothing but variations of Jack. But it may already be too late for that.