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Rock in New York City
- Thread starter e-dawg
- Start date
e-dawg said:
Anything is possible; however, the real question is "which FM station is underperforming to the point that a format change is warranted?"; AND, if such an underperforming signal is identified, the next question is "will rock be the best choice for the FM signal's highest and best use?!"
They're just going to play the same songs that 92.3 used to play.
need a station like new rock 101.9 was best candidates 93.1 92.3 99.5 105.1
XCountry285 said:
105.1 Has nearly $20 million in revenues, and showed significant 2011-2012 growth. It's not on anyone's short list of possible flips.
99.5 is still Pacifica, and is a long way from becoming a commercial station, given the contentiousness and militant attitudes among the participants in that organization.
93.1 is a cornerstone of the SBS New York operation, and has recently seen core demo increases of over 200%. They are in "major victory" mode over there.
Now is kind of a straggler, but it is still billing around $15 million. The cost of a format switch on what is likely still a profitable billing facility is immense.... nearly a year of lost revenue, net losses of millions, and no guarantee of making the losses back.
Add to that the rather poor performance of rock formats other than WAXQ, and there is not much of an incentive to switch any of those stations to rock.
The only wild card is WBAI, and that is one of those "anything can happen, and probably will" things, as Pacifica does not behave in the same manner as the normal business model for commercial radio would; this makes predictions nearly impossible.
This topic has been beaten to death so much, a 50 year old tree is growing over it by now. You're only going to drag out the biggest supporters and detractors. Just flip through the first few pages of threads and review there...
What Now for 103.9?
http://radiodiscussions.com/smf/index.php?topic=227641.0
http://radiodiscussions.com/smf/index.php?topic=227641.0
103.9 would need translators to increase its signal.
Other candidates:
102.7-It's almost a Hot A/C & Alternative Hybrid
101.9-flip it back to alternative-ratings are not so high for the fan.
98.7-flip it to alternative-ratings are not so high.
Other candidates:
102.7-It's almost a Hot A/C & Alternative Hybrid
101.9-flip it back to alternative-ratings are not so high for the fan.
98.7-flip it to alternative-ratings are not so high.
XCountry285 said:
Which it can't get, because you can't use a translator to expand the signal reach of a commercial-band FM station...at least not if it's owned by the same party that owns the primary station.
What Cumulus could do, perhaps, would be to put its eventual 103.9 format on an HD subchannel of WPLJ (or WNSH) and then use a translator to relay that HD subchannel - but even that would be tricky, since (a) there aren't any conveniently-located translators available, and (b) it's hard to make any kind of splash on a market as huge and sprawling as New York City with a translator of 250 watts or (much) less.
CC should try Alternative they have tried it in a lot of other markets. Plus it would pair well with Q104.3 & Z.
Please STOP looking at the RATINGS. Do you think that CBS, after all that, is going to flip 101.9 to something else???? Do you know how much the Fan BILLS?! That's what the answer is. Also, the overhead is low on 101.9 because it's the same staff that's on 660. No separate staffing requirements like a completely new station would require.
As for ESPN, it's all about having the brand in NYC. ESPN has a 10 year LMA on 98.7, so there is no flip happening during that LMA.
All of the stations you mentioned, besides those, are good billers. Those companies aren't going to flush a format to switch to rock and then wait a year for the spots to come back.
There is way too much money on the line. And the topline ratings numbers mean nothing. It's all about how a station does in demo, and that is what translates to billing.
Unless CC launches a translator, there is No. Way. In. Hell CC flips anything in NYC to Alternative. I'm not sure why you keep suggesting it.XCountry285 said:
A reminder that Clear Channel does broadcast alternative rock on WAXQ HD2.
A simulcast of their national service The Alt. Project, it has dj's and its music resembles the recent version of WRXP.
During evenings, it airs the syndicated show Sixx Sense with Nikki Sixx, of Motley Crue.
And there is also KRock on WNOW HD2. But I believe that no longer has any on air personalities.
I believe that if someone really wants to hear a certain format on the radio, they can make some effort, such as obtaining an HD receiver. I purchased HD radios to listen to country music on WLTW HD2, when there was no other outlet for it in New York. And I believe they were worth the modest investment, as they kept me up to date with current country music.
And if/when WFAS FM is moved to the Bronx, the rumors that it would be used to broadcast contemporary rock make sense, as it would not have as strong a signal as the stations carrying more mainstream formats.
A simulcast of their national service The Alt. Project, it has dj's and its music resembles the recent version of WRXP.
During evenings, it airs the syndicated show Sixx Sense with Nikki Sixx, of Motley Crue.
And there is also KRock on WNOW HD2. But I believe that no longer has any on air personalities.
I believe that if someone really wants to hear a certain format on the radio, they can make some effort, such as obtaining an HD receiver. I purchased HD radios to listen to country music on WLTW HD2, when there was no other outlet for it in New York. And I believe they were worth the modest investment, as they kept me up to date with current country music.
And if/when WFAS FM is moved to the Bronx, the rumors that it would be used to broadcast contemporary rock make sense, as it would not have as strong a signal as the stations carrying more mainstream formats.
HD Radio barely works
I feel like I keep posting this over and over again, but the huge % of people in the city that commute by walking/subway takes a huge dent into the listener base of the Alternative format (since the highest % of listening with that demographic is done in the car) - IMO you'd really have to cut the potential share for an Alternative station in half in the NYC market, meaning it would be a big risk for CBS to flip Now, having spent all that money on flipping the station in a huge market where they're already making millions - I also think Cumulus saw this same issue when it decided to go with Country
Not a lot of people listen to Alternative radio in their home (since that demo has a high use of MP3 players), and I don't think a huge number of businesses have Alt. music playing at work - it's really a station for people to listen to in the car, which in the New York City market, which doesn't even extend that far outside of the city, is a huge risk
If there were a signal in Jersey, Long Island, or Westchester that could flip to Alternative, IMO that might work...
Not a lot of people listen to Alternative radio in their home (since that demo has a high use of MP3 players), and I don't think a huge number of businesses have Alt. music playing at work - it's really a station for people to listen to in the car, which in the New York City market, which doesn't even extend that far outside of the city, is a huge risk
If there were a signal in Jersey, Long Island, or Westchester that could flip to Alternative, IMO that might work...
92.7 should flip to alternative ;D
atlantaboy said:
In general, nationally, only about a third of listening takes place in the car. In New York City, the fairly recent data we have shows that figure to be 25% in the market.
"At work" listening is not necessarily listening in "businesses" but on the loading dock, in the warehouse and stockroom, on the factory floor, etc.
I looked at the last NYC metro home-work-car breaks we have, and checked 18-34 and found that 38% of AQH listening was in the home, 28% in the car and 30% at work.
So your assumptions about listening in the core demo of that format are wrong.
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