good point there B5.
but my comments about thinking outside the box does not imply i'm anti-corporate , i've done time at clear channel and enjoyed it well, i studied this business by working closely with Bill Moody and Al Connors and even leanred alot about clear channel from Bobby Lane.
i've done my own research, and i can assure you i have a valid prentation that proves from all points of view how effective a modern rock station based solely in montgomery can do, how it can gain and retain advertising dollars, the marketing possibilities, everything from all points of view comepletly.
when i say i think outside of the box, i mean that in that since i'm still in my mid 20's i can relate 100% to the target demographic, unlike people like skipper, who are pushing into the baby boomer generation (no offense there skip).
> I am not trying to preach, but mainly to provide
> observations from what I have learned.
>
> This is whole spill is based on your corporate box comment.
> Radio is a corporate environment, not everyone likes it, but
> it is a fact. Radio is not the same operations of the
> past...things are lean, mean and profit driven. The job (I
> imagine) is still fun though...you just have to think when
> ever you do something (music, shows, etc), how will this
> effect my ratings and my advertising potential.
> Comments like I think outside of the corporate box imply
> that you feel corporations are bad. When you seek
> employment with a corporation, it is not always good to
> immediately say that you are a corporate rule breaker.
> Thinking outside the box, pretty much will keep you out of
> the box.
> I used to be of the same thoughts, that big radio was not
> the best way to serve the listener. I entered the sales
> side and quickly realized that you have to think as an
> owner, not a music enthusiast, or as even a listener. The
> only way an owner makes money is if the station makes money.
> The format, the programming staff, the sales staff...they
> all have to be to studied and ran to provide optimal profit.
>
> If you feel that rock radio is really needed here in
> Montgomery, I would approach the subject in how it would
> benefit the owner. You have to show that your format is the
> one for his particular signal, that it can produce more
> profits than the current format. Research, research,
> research. Look at other similar markets...call the owners,
> call the PD's. Find out why they are succedding, how many
> staff members they have, their operating expenses, their
> target audience, their target advertisers, what their return
> on investment is. It will take a lot of work, but a
> professional, well thought presentation could be what is
> needed to influence the owner to what you think. Doesn't
> mean they will switch formats immediately or at
> all...doesn't mean they will hire you either, but you would
> definitely make a lasting impression.
>
> > again, i'm not attacking anyone here, rick does a great
> job
> > supporting the local bands, but at other stations, local
> > bands get thrown into regular roatation, look at 99x and
> the
> > buzz, i have heard a great mix of local talent during
> > weekdays.
> >
> > if i'm wrong on anything, fine i'm wrong, i'm just stating
>
> > my opinions and thinking outside the corporate box.
> >
> >
> > most of what i said was taken from what i have heard first
>
> > hand from many local artists.
> >
> > > jason... what? from your post....
> > >
> > > "it's even funnier how many local bands are so
> > > anti-corporate yet line up every week to get their stuff
>
> > > played on sunday night at 7pm when absolutely no one is
> > > listening."
> > >
> > > have you seen the numbers ... Ricks program is one of
> the
> > > best on the station and pulls great numbers on sunday
> > > night... also.. several bands have been signed to record
>
> > > deals because of that show...
> > >
> > > PLEASE.... come on jason... if you don't like Fox listen
>
> > to
> > > Tiger..but know what your talking about....
> > >
> > > Skipper
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > > > > I was thinking more about Rock 97.3...but the X
> would
> > > fall
> > > >
> > > > > under about the same category, once great...not
> > anymore.
> > >
> > > > >
> > > > > 95.1 The Fox used to have more new rock on it back
> in
> > > > 1996,
> > > > > 1997. But that was right after Live 101.9 changed
> to
> > > Cat
> > > > > Country 102...I believe the new rock focus was more
> > due
> > > to
> > > >
> > > > > trying to absorb the former live listeners into the
> > Fox
> > > > > family. The Fox back then also had more of a
> > competitor
> > >
> > > > in
> > > > > Arrow 96.1 (classic hits). 96.1 in its Alice form
> is
> > > > still
> > > > > Fox's closest competitor...Tiger also if you count
> > > > > translators.
> > > > >
> > > >
> > > >
> > > > i don't really think translators count, if so, the fox
>
> > > would
> > > > be pushing to beat out tiger 95.9.
> > > >
> > > > my theory in this, is that a translator to simulcast
> the
> >
> > > > tiger would satisfy rock listeners. prove to me that
> > there
> > >
> > > > is not a need for a strong rock station i n
> montgomery.
> > > >
> > > >
> > > > take a look at the success of a club down the street
> > from
> > > > the fox called off the wagon, they have been bringing
> in
> >
> > > top
> > > > national talent, but most of their acts recently like
> > > > reverend horton heat would never be played on
> corporate
> > > > radio and newer bands like socialburn and dark new day
>
> > > have
> > > > never been played before on the fox until atleast a
> week
> >
> > > or
> > > > 2 before the concert.
> > > >
> > > > it's even funnier how many local bands are so
> > > anti-corporate
> > > > yet line up every week to get their stuff played on
> > sunday
> > >
> > > > night at 7pm when absolutely no one is listening.
> > > > until someone who has the brass balls to start up a
> > > station
> > > > comes along, and then they would need a young
> energetic
> > > > person who thinks way outside the box to program it.
> > > >
> > >
> >
> <P ID="signature">______________
<a target="_blank" href=http://www.jaydavenport.net>Jay Davenport</a>
</P>
