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Does SAGA buy arbitron? ARBITRON had not been supplying 12+ numbers for stations whose owners did not pay for the information...meaning no freebies. For the stations that subscribe (the competitor stations/owners) they have access to all the numbers, including the audience numbers from WNOR and WAFX.
What about WROX? They should be beating WNOR and WAFX in Mornings because of WROX going to all music mornings. But Mike and Bob is still hurting WROX's Numbers.
ROX is still hampered by a sub-par signal. And no matter how much music they play in the morning, they'll always been seen as the Mike & Bob Station, which is a turn-off for some folks. I like their show, but what do I know?
ROX does play better music if you are looking for newer rock than WNOR, WNOR everytime I hear seems to be older rock songs. I would think that WROX would have better ratings, but it has to be the smaller stick hurting them
Mike & Bob are awesome too!
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