This afternoon (8/18) at 4PM, Astral Media discontinued the long-time RockDétente branding in favor of a new branding, "Rouge FM". Otherwise, apparently the same format as before:
http://www.rougefm.ca/
http://www.rougefm.ca/
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RockDétente now Rouge FM
- Thread starter azumanga
- Start date
Astral sure likes to rebrand stations for the sake of rebranding. What the heck is Rouge (Red) supposed to mean? At least the old name was synonymous with the format.
Cogeco is no better with CKOI. It's a long-standing well-known name in Montreal, but what the heck is that name supposed to mean to listeners in other parts of Quebec?
Cogeco is no better with CKOI. It's a long-standing well-known name in Montreal, but what the heck is that name supposed to mean to listeners in other parts of Quebec?
What does (or did) Rock Detente mean in English? Red FM (In any language) to me, means the station is broadcasting in the red! 
My girlfriend and her friends always jokingly refered to it as "rock Matante" or Rock my aunt...it was the station your aunt would listen to, but you wouldn't be cuaght dead listening to it if you were under 30.
This website posts the following: http://laparlure.com/terme/matante/
Définition: Auditrice de la station Rock-Détente. (Rock-Detente Listener)
Exemple: On dit aussi : Rock-Matante (also said as: Rock-Matante)
Ajouté le 18 fév 2011.
She just confirmed it was a term for someone very unco0l.
This website posts the following: http://laparlure.com/terme/matante/
Définition: Auditrice de la station Rock-Détente. (Rock-Detente Listener)
Exemple: On dit aussi : Rock-Matante (also said as: Rock-Matante)
Ajouté le 18 fév 2011.
She just confirmed it was a term for someone very unco0l.
Neither Rock nor Detente really are current ways to describe the format anymore.
The station is no longer "Easy." Neither CITE nor CFQR play much soft music anymore, even though they may be the softest stations on the dial. The tempo and pacing on both stations is much faster than a few years ago.
And Rock is no longer a universal term for the music young people listen to as it was in past decades. Plenty of music on CITE is rhythm-based. Beyonce and Justin Timberlake don't call themselves Rock Stars.
Why Rouge? I guess red is hot? Some FM stations in Mexico and Puerto Rico call themselves Red-FM and they're aimed at adults. (Yes, they use the English word Red even though they are in Spanish-speaking markets.) Maybe Cogeco stole the term from those stations?
Gregg
[email protected]
The station is no longer "Easy." Neither CITE nor CFQR play much soft music anymore, even though they may be the softest stations on the dial. The tempo and pacing on both stations is much faster than a few years ago.
And Rock is no longer a universal term for the music young people listen to as it was in past decades. Plenty of music on CITE is rhythm-based. Beyonce and Justin Timberlake don't call themselves Rock Stars.
Why Rouge? I guess red is hot? Some FM stations in Mexico and Puerto Rico call themselves Red-FM and they're aimed at adults. (Yes, they use the English word Red even though they are in Spanish-speaking markets.) Maybe Cogeco stole the term from those stations?
Gregg
[email protected]
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