• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Rockford Cumulus

W

Word!

So Cumulus in Louisville went dark? So what's the future for them in Rockford? If they can't support big stations, then how can the company survive with a small market?

Now with WYRB taking the lead in ratings (its inevitable), WZOK will drop like an asteroid from space. Do you think Cumulus would sell off thier Rockford stations?

Id love to see a local UAC in the market, all Crawford needs to do is buy one more signal in Rockford for a UAC, and maybe a 3rd if they want to go Gospel.
 
I don't see The Cloud Company going Dark in Rockford... I could be wrong, but I think I would have the chance of winning the IL lottery before anything would happen like Cumulus closing shop... As for WYRB doing good they had a great 6 months, but one thing I have learned with Crawford Broadcasting if they can screw it up they will... Look at the great solid line up they had when they first launched with Soul 106.3 and with in less then 6 months time things had changed completely... If we get to Jan and WYRB is still growing and one of the other stations in town continues to flounder then I could see change take place, but I can see YRB be a constant top 5 if they get active in the community and really promote themselves... I would ask instead of who would go UAC who on the AM dial will change? With both WNTA and WROK getting beat by WGN by a margin even bigger then both ROK and NTA combined somebody is gonna have to drop out and give it up... CC1
 
No one thats presently in the market would flip to any "black" format. Once WKPO abandoned Hip Hop, it took someone to move into it.

This goes the same for Urban AC, no one will do it. What is 105.9 even doing? I didn't see any Good Karma in the ratings?!?!? Seems like the market listens to WXRX for rock so is the Hog even doing anything? Maybe Good Karma can sell 105.9 to Crawford and then that will go Urban AC. Sounds like a plan to me.
 
105.9 doesn't reach Rockford very well. It does reach Beloit and South Beloit which are part of the Rockford market I guess.
 
Hmm years ago it seemed to do pretty well when I was out there. I got past Rockford and thats when WCKG would start to come in but I'd be out of the market already on my way to Belvidere east on 90.

Does 105.9 show up in ANY market ratings?!?!?!??!
 
Word! said:
So Cumulus in Louisville went dark? So what's the future for them in Rockford? If they can't support big stations, then how can the company survive with a small market?
Click to expand...

But the difference is that Cumulus in Louisville was virtually non-existent. 93.9 was not a big station- ever.

That station came to exist when Susquehanna bought a 50KW on 93.7 and moved it 50 miles south, downgraded it to 6 KW, and changed the frequency on it. They did that in order to upgrade what they felt was an important station in Indianapolis. Susquehanna wanted that badly, and the only way they could buy 93.7 was to also buy a little 1 KW AM in Jeffersonville, Indiana

They didn't want either station. But they got them, and when Cumulus bought Susquehanna, they became the proud owners of these two meaningless pieces of property.

In Louisville you have 3 companies that split up all the big signals: 1 @ 100KW, 7 @ 50KW, 1 @ 25KW and a few class A stations, which round out the top 17 stations in the market.

Clear Channel has 8, Mainline has 5, and Cox has 4. And they all sell in combo.

Then you had Cumulus, with a single FM and a 1 KW AM at 1450. There just wasn't any way to compete with the market with what they had. I doubt that whatever sales people they had could feed their families. But I think they were dumb to turn them off. They needed to drop the price and sell them while they were still on. (The rent at their transmitter site is more than the median family income in Winnebago county- which I am sure they still have to pay because the transmitter and antenna are still there.)

But I don't think there is any parallel with Rockford at all. They had an impossible situation in Louisville. They don't in Rockford.
 
No I don't think Cumulus radio will ever go dark in Rockford. They are too much of a presence in the community. But what's with the change of the guards this past spring? First Leigh Madison left ZOK, then Denise Pagano leaves XXQ. Why are all the female leads leaving town? are they going to different markets or are they just lying low to go to a different station in Rockford? I loved to listen to Leigh every morning.
 
I would to love see the Arbitron or Nielsen numbers that show WYRB being number one (persons 12+). I've been in this market for six years and can't remember any station being number one other than 97ZOK or Q98.5. Feel free to back up your "knowledge" and "information".

Word! said:
So Cumulus in Louisville went dark? So what's the future for them in Rockford? If they can't support big stations, then how can the company survive with a small market?

Now with WYRB taking the lead in ratings (its inevitable), WZOK will drop like an asteroid from space. Do you think Cumulus would sell off thier Rockford stations?

Id love to see a local UAC in the market, all Crawford needs to do is buy one more signal in Rockford for a UAC, and maybe a 3rd if they want to go Gospel.
Click to expand...
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom