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Rodney contributes great Fish article to AJC

R

RickRose

http://www.ajc.com/news/content/living/0905/30fish.html


I happened to catch Rodney Ho being interviewed on the Fish a week or so back and heard him mention this article coming. One suprising thing I found was that the Fish audience is 26% black which is only 1% less than the metro population so they are doing well targeting all types of people. The fact we have a highly popular black gospel FM makes that number even more amazing. I liked the fact that Rodney mentioned B and Lite as the station's closest competitors which is true.

By looking at 12+ numbers if you add in J93's ratings and weekly cume you can see the Christian soft rock format is doing even better in Atlanta than anyone would have thought just 5 years ago.
 
> By looking at 12+ numbers if you add in J93's ratings and
> weekly cume you can see the Christian soft rock format is
> doing even better in Atlanta than anyone would have thought
> just 5 years ago.
>
Wow, a Christian station doing well in the Bible Belt. Who would have thought of that? Next you will tell me that Urban stations will do well inside the perimeter.<P ID="signature">______________
It's radio, not brain surgery - Jim deCastro

When in Atlanta, listen to 85 FM DIRK!</P>
 
Any chance the Bill Bennett backlash will snap back on the Fish?

They are part of the same company...
 
Re: Any chance the Bill Bennett backlash will snap back on the Fish?

No. This story won't effect Bill Bennett. It will be forgotten about in a month.


> They are part of the same company...
>
 
> > By looking at 12+ numbers if you add in J93's ratings and
> > weekly cume you can see the Christian soft rock format is
> > doing even better in Atlanta than anyone would have
> thought
> > just 5 years ago.
> >
> Wow, a Christian station doing well in the Bible Belt. Who
> would have thought of that? Next you will tell me that Urban
> stations will do well inside the perimeter.

Yes, but the point was that there aren't many Christian stations doing that well and competing w/the Stars and Lites and B-"There's No Hanging Chads in our Voting System"-98's of the world. J93 didn't do that well b/4 the Fish (partly b/c of signal placement). So to be top 10 in demo is pretty friggin good.

But really folks, how DOES this affect Q?
 
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