What amazes me in conversations like this are the assumptions that a market the size of Dayton, Ohio, with around 35 signals, would have 35 independently owned radio stations with 5 full time jocks, 3 part time jocks and a 10 person news staff. Then, the assumption that everyone laid off in the late 90s would still be gainfully employed as 60-year-old rock jocks.
Not really. iHeart has no reason to run an independent syndicator because it does it all internally. But if they didn't own those stations, they'd still own Premiere, and they'd still want to clear spots on stations. That's what Cumulus is doing in markets where they're selling stations. They still clear their commercials in NY and LA on syndicated shows. That's what you'd see now if radio still operated under the old rules. That's where things were going in the 90s. That's why ABC still had a radio network when the network days were long over. Do you really think owners faced with 1% growth would still keep full staffs? Really?