Roku Names David Eilenberg Head of Original Content

[Y2kTheNewOldies]

Roku Names David Eilenberg Head of Original Content

Colin Davis, Roku's head of scripted originals, and Brian Tannenbaum, the head of alternative originals, will now report to Eilenberg.

www.hollywoodreporter.com

Roku has a new head of original programming.

David Eilenberg, most recently chief creative officer at ITV America, will become head of Roku Originals for the company, overseeing the creative vision and go-to-market strategy for all of Roku’s original content. Colin Davis, Roku’s head of scripted originals, and Brian Tannenbaum, the head of alternative originals, will now report to Eilenberg. Eilenberg will report to Roku vp programming Rob Holmes.

“Throughout his remarkable career, David has pioneered compelling television that has resonated with audiences around the world,” said Holmes in a statement. “With millions of streamers demonstrating there is a strong appetite for original programming on The Roku Channel, it is the perfect time to welcome one of the most experienced and well-respected creative executives in the business to oversee the next exciting phase for Roku Originals, while also helping us further establish The Roku Channel as a destination for users to watch great free original programming and advertisers to reach scaled audiences only available in streaming.”