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Roku, Walmart team on shoppable TV ad pilot program

Y2kTheNewOldies

Y2kTheNewOldies

www.fiercevideo.com

Roku, Walmart team on shoppable TV ad pilot program

Roku is launching a shoppable ad pilot program on its streaming platform with Walmart, the world’s largest retailer, allowing viewers to purchase products directly from their TV screen. | Roku and Walmart say it goes beyond a simple QR code as viewers can buy featured products fulfilled by...
www.fiercevideo.com www.fiercevideo.com


Yes this is a pilot program to shop from the TV via Walmart app on Roku.

Expect Amazon to respond at some point for the same reason.
 
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