Roku, Walmart team on shoppable TV ad pilot program
Roku is launching a shoppable ad pilot program on its streaming platform with Walmart, the world’s largest retailer, allowing viewers to purchase products directly from their TV screen. | Roku and Walmart say it goes beyond a simple QR code as viewers can buy featured products fulfilled by...
Yes this is a pilot program to shop from the TV via Walmart app on Roku.
Expect Amazon to respond at some point for the same reason.