Sammy is leaving us to live the good life, with the love of his life (she’d have to be for him to leave radio!)
There are very few radio “showmen” left, like Sammy Sherwood. I’m one fan who will truly miss his crazy presence on the Phoenix radio dial.
Sammy was the master of show prep. Every Saturday for 8 years, I’d see Sammy pull up in his slick little sports car, in preparation for his mid-day shift, a few minutes after I'd arrive for my 6-10am shift. By then, he’d already had a leisurely breakfast at the McDonalds in downtown Gilbert. For the next four hours, Sammy would sit down and craft and choreograph a rock and roll radio show. Sammy’s big saying was, “I don’t come to work, I come to fun!” I admire the passion Sammy brought to Saturday mornings, especially since he worked as the morning show producer Monday through Friday.
Sammy and I crossed shifts for almost 8 years. He was very much like I imagine Johnny Carson to have been; a deep thinker, mostly serious and pretty subdued. Sammy played his cards close to the vest; probably a wise characteristic learned after so many years in this business. I knew that he must have hundreds of stories to tell, but off the mic he wasn’t a very big talker. For almost eight years he would come in for his show, we would exchange brief pleasantries, discuss shift change protocol, and then I knew to get outta there. 10 minutes prior to his show, he was very intense. As soon as I shut the door, the speakers would be cranked to maximum level and Sammy would prepare to fire up “The Sherwood Mess”.
Sammy made his mark in the Minneapolis market. I once saw a promo picture of his taken at the height of the British Invasion. He was standing in front of a concert tour plane with Peter Noone and Eric Burdon. Sammy looked like a slick, 60’s era, Joey Ramone in his stove pipe pants, Beatle boots, jacket and wrap around shades. He made Noone and Burdon look like young blokes who’d fallen off the potato truck. He was the ultimate in cool and his career was red hot.
Sammy put his career on hold to go fight in Vietnam. He took part in The Bob Hope Christmas shows over there in 1969. He once told me one of his favorite songs during that time was Donovan's"To Susan on the West Coast Waiting". A few years back, during one Memorial Day weekend, he brought in his uniform jacket and hung it in the KOOL control room. It was full of medals.
It’s sad that so many of our radio heroes seem to fade away with little or no fanfare. It’s up to us, the fans, to make sure they’re not forgotten.
Sammy Sherwood brought such an entertainment factor to Phoenix radio in an era of liner card readers and robotrons. He will be missed.
On behalf of all your friends at KOOL, good luck in your new adventures, Sammy !