Read the current Rolling Stone - How Roger Ailes Built the Fox News
Fear Factory - The onetime Nixon operative has created the most
profitable propaganda machine in history. inside America's Unfair and
imbalanced Network
http://www.rollingstone.com/politics/news/how-roger-ailes-built-the-fox-news-fear-factory-20110525
Ailes knows exactly who is watching Fox News each day, and he is adept
at playing to their darkest fears in the age of Obama. The network’s
viewers are old, with a median age of 65: Ads cater to the immobile,
the infirm and the incontinent, with appeals to join class action hip-
replacement lawsuits, spots for products like Colon Flow and
testimonials for the services of Liberator Medical (“Liberator gave me
back the freedom i haven’t had since i started using catheters”). The
audience is also almost exclusively white – only 1.38 percent of
viewers are African-American. “Roger understands audiences,” says
Rollins, the former Reagan consultant. “He knew how to target, which
is what Fox News is all about.” The typical viewer of Hannity, to take
the most stark example, is a pro-business (86 percent), Christian
conservative (78 percent), Tea Party-backer (75 percent) with no
college degree (66 percent), who is over age 50 (65 percent), supports
the NRA (73 percent), doesn’t back gay rights (78 percent) and thinks
government “does too much” (84 percent). “He’s got a niche audience
and he’s programmed to it beautifully,” says a former News Corp.
colleague. “He feeds them exactly what they want to hear.”
Fear Factory - The onetime Nixon operative has created the most
profitable propaganda machine in history. inside America's Unfair and
imbalanced Network
http://www.rollingstone.com/politics/news/how-roger-ailes-built-the-fox-news-fear-factory-20110525
Ailes knows exactly who is watching Fox News each day, and he is adept
at playing to their darkest fears in the age of Obama. The network’s
viewers are old, with a median age of 65: Ads cater to the immobile,
the infirm and the incontinent, with appeals to join class action hip-
replacement lawsuits, spots for products like Colon Flow and
testimonials for the services of Liberator Medical (“Liberator gave me
back the freedom i haven’t had since i started using catheters”). The
audience is also almost exclusively white – only 1.38 percent of
viewers are African-American. “Roger understands audiences,” says
Rollins, the former Reagan consultant. “He knew how to target, which
is what Fox News is all about.” The typical viewer of Hannity, to take
the most stark example, is a pro-business (86 percent), Christian
conservative (78 percent), Tea Party-backer (75 percent) with no
college degree (66 percent), who is over age 50 (65 percent), supports
the NRA (73 percent), doesn’t back gay rights (78 percent) and thinks
government “does too much” (84 percent). “He’s got a niche audience
and he’s programmed to it beautifully,” says a former News Corp.
colleague. “He feeds them exactly what they want to hear.”
