TheBigA said:
Mr. Romney would have more of a case if commercial broadcasters did a better job of serving children than they do.
Most local commercial broadcasters long ago eliminated localized children's TV shows, like Romper Room and Bozo The Clown. Now, the majority of the children's offerings are on Saturday morning. This comes after various special interest groups got laws passed making the commercialization of children's programming more difficult. By contrast, large portions of the broadcast day on PBS stations are made up with various children's programming.
The majority of this programming is also terrible and poorly monitored. There should have been quite a few more rules put in the original policy, such as each program must be different in every three hour block (no more block scheduling one show to get it out of the way) and each episode can only be run only a maximum few times per year, and programming must be rotated out every few years. That some broadcasters can get away with airing ancient episodes of
Teen Kids News back-to-back-to-back which are completely out of date, just air the same episodes of
Mustard Pancakes every month over and over, and air shows like
Go For It that have not produced episodes for ten years is appalling (I know these standards would kill
Saved by the Bell reruns too, but nobody has learned a lesson from that show since 1992...well besides caffeine pills make Jessie Spano sing "I'm So Excited" a little
too scarily

).
Many stations also get off cheap by importing stuff from CBC, CTV and other Canadian cable channels. It's understandable to thrown in a few programs here and there, but most of the programs need to pertain to American audiences. PBS is pretty much the default broadcaster for children these days because the FCC has completely dropped the ball on strict E/I enforcement for commercial broadcasters, letting shows get by just because they have the bug and a summary that is just given out by the producer itself and finessed to pass the FCC inspectors; KidVid 398's (the quarterly E/I reports) should not allow boilerplate program rationales like that.
As for the advertising issue, if it's restricted advertising (say, there are CBC-like limits on descriptions and types of shots that can be used in an ad and there are time limits), I am for it; all the better to eradicate the awful self-help and nostalgic milking programming that makes up pledge breaks these days. But it needs to be slowly evaluated and evaluated by the local stations themselves before the FCC ever puts it in wholesale, and the obvious suspects such as lawyers, direct 800's and pharmaceuticals should be put under high scrutiny. Some may stick with the old public television model and if it works for them, so be it.