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ROMNEY: CUT FUNDING TO PBS, ALLOW ADVERTISING

KeyTimes950 said:
Allowing advertising on non-commercial channels (radio and television) is not requiring such advertising.

But allowing advertising on non-commercial channels isn't something a President can get done. It requires Congress to amend the PBA Act of 1967, amend the TCA of 1996, and the FCC to revise its rules & regulations. This isn't an easy thing, and only a small minority of voters support this idea. Even if Republicans win the President and both Houses of Congress, it will be an uphill battle to fight, and will mobilize groups like Action For Children's Television and lots of religious and conservative parents groups who oppose advertising to children. Conservatives have tried to change broadcasting laws before, and it's not easy.

The issue here is the role of government: Should it do nothing, or should it provide certain public services? If it does nothing, then everyone fends for themselves. But if we feel that government should provide public services, and free TV for children is one of those services, then the question is: Do we allow advertising in children's TV just to continue to give more tax breaks to billionaires? That will be the choice Mr. Romney will face in the fall.
 
Funding for public television, NPR, the arts in general etc are such a red herring that conservatives and liberals alike have latched on to in this election cycle to avoid the real issues. As has been pointed out, the cost of PBS is around $2 per person per year in tax revenue. PBS, along with a bunch of other government funded programs and departments like Energy that monitor nuclear power, the FDA that makes sure we aren't eating sub-par food and the like make up such a small portion of our annual budget and/or the deficit that its laughable.

Still, if the candidates rattle their sabres about the government funding public television in a down economy, it saves them for having to say what they really need to say- which is we either need to raise taxes, and/or cut Medicare, Social Security and the defense budget if we have any real chance at paying down the massive deficit and balancing the budget. Voters don't want to hear this, though, and no candidate wants to say it. Its much easier to make a villian out of big, bad PBS or the inspectors who check our meat than to point out real, meaningful and long-term unsustainable problems we have.

As I said, both sides of the political aisle are responsible for this on a number of issues, and neither one will relent as long as we continue to have rampant and unrestrained private funding of political campaigns and the candidates remain beholden to the highest bidder.
 
I lean in the middle on politics, but let public television alone. If they cut funding the money will end up in some fatcat's pocket, or worse overseas. Our station WPSU is operated by the university and offers two subchannels create and world. I dont want to see viagra commercials on PBS during sesame street.
 
KeyTimes950 said:
Allowing advertising on non-commercial channels (radio and television) is not requiring such advertising.
Almost.

In Chicago, circa 2008's election, WFMT was forced to run commercials against its will.

WFMT is a commercial licensee which simply prefers to solicit donations rather than sell commercials. In 2008, a candidate for office purchased advertising on WFMT. It is illegal for a broadcaster to refuse advertising from a bona fide candidate, so WFMT ran the spots. They would put a 15 second notice before each play, noting the legal requirement to run the ads.

Non-commercial licensees are exempt from this rule, since they can't run commercials in the first place.
 
PTBoardOp94 said:
KeyTimes950 said:
Allowing advertising on non-commercial channels (radio and television) is not requiring such advertising.
Almost.

In Chicago, circa 2008's election, WFMT was forced to run commercials against its will.

WFMT is a commercial licensee which simply prefers to solicit donations rather than sell commercials. In 2008, a candidate for office purchased advertising on WFMT. It is illegal for a broadcaster to refuse advertising from a bona fide candidate, so WFMT ran the spots. They would put a 15 second notice before each play, noting the legal requirement to run the ads.

How did they work out a price for the ads? Why could they not have said 'yes OK of course we'll run your commercials- that will be three squillion dollars a second, please'?
 
There is an FCC rule that stations cannot charge more for political ads than they do for other ads. If WFMT does not sell "other ads".. the lawyers probably determined what was a defendable amount if the FCC looked into the matter.
 
PTBoardOp94 said:
WFMT is a commercial licensee which simply prefers to solicit donations rather than sell commercials.

Not exactly true. WFMT is a commercial radio station that requires all advertising to be host-read commercials. By the same token, WFMT is owned by the non-commercial PBS station WTTW-TV. So they offer memberships and seek foundation support, like a non-commercial station. But they air host-read commercials all the time, and you can see a list of their advertisers are their web site.

They have diverged from that policy three times in their history. The example you give may be one of those. Their listeners object to agency-produced spots. And the FCC rules allow them to subject all commerecials to standards, as long as they are fair and consistent. So they are not forced or required to air spots that don't suit their standards. But it's possible that they felt having a political ad read by one of their hosts would appear to be an endorsement.
 
My view: the government should not fund a TV network. It is not a vital government function. The CPB should no longer get government money. The fact that it does makes PBS stations the subject of political fodder from both sides of the aisle. Eliminating that would eilminate the political headache many stations face over some of the programming PBS runs.

PBS stations should be allowed to run regular traditional advertising between shows as underwriting. They are not currently allowed to do that. I repeat: they are NOT currently allowed to do that. They run some specially produced ads with toned down sales pitches, but most advertisers won't foot the bill to cut a special spot just for a PBS station. Many small businesses that underwrite PBS shows would love to run ads, but can't because of these rules.

If you make both things happen, I'm sure some smaller PBS stations would go away. Most would not - and some would prosper with their newfound ability to sell advertising between shows.
 
tested said:
My view: the government should not fund a TV network. It is not a vital government function. The CPB should no longer get government money. The fact that it does makes PBS stations the subject of political fodder from both sides of the aisle. Eliminating that would eilminate the political headache many stations face over some of the programming PBS runs.

This is a topic where it is hard to distinguish between political fantasy and broadcasting realities.

Your political biases cause you to tell us that government should not facilitate the implementation of what we call public broadcasting. Here is an interesting thing about sorting our political biases on this topic. Sit down on any given night and make a list of the people, the corporations, the trust funds that are underwriting really quality stuff on PBS. I have to believe that these wealthy families who leave money behind in all these mechanisms that are reliable "non-government" sources of revenue must be a whos-who of Conservative and Republican thinking and support. These folks are some of the "One Percent" brought to our attention by the Occupy movement. My guess is that if the "far right" is able to get some congressmen to really go after this funding, these congressmen are going to be surprised how many people who write big checks to Conservative causes are going to be on the phone explaining that they also write big checks to public broadcasting (and museums and symphony orchestras, etc) and they will be explaining that they do not have a flexible sense of humor about politicians who grandstand on the issue of doing away with PBS.

Maybe it is an area where I, too, find it hard to distinguish my own political fantasy.

Your proposals on how easy it will be for the people we currently call "public broadcasters" to wean them selves away from public funding and turn to the commercial market may be more colorful thanis your political fantasy. If it were that easy, that practical, why are the current commercial broadcast outlets up to their armpits in commercial advertising funded programming of the kind we get from the people who can currently turn to CPB. Just because your political fantasy would be fulfilled if what you want to see happen does not mean that it can happen.

When did all this legislation come about? The 1960s? I have to believe it would have been easier in the 1960s and 1970s to get commercial funding for PBS type programming that it would be today. Today's market place for everything from supporting classical music all the way to selling motorcycles and fresh produce has become "hardball".... a market place driven not by passions but by computer spreadsheets.

One of the big differences between today and the 1960s and earlier: people with political views today have the ability to speak out in ways that were not available in those earlier years. Freedom of Speech has become Cheapness of Speech. We are all (me included) able to feel warm and fuzzy about our own prejudices because it is so much easier to find someone out there who "preaches our same gospel" which gives us reassurance we are on the right track.

Please don't tell us simply that your view is that government should not fund broadcasting, and your view is that the commercial market will support the kind of things CPB supports. Give us some facts. Give us some examples. Give us some logic that we can program into our spreadsheets. Maybe you are right.... you just haven't discovered how to convey your logic so that some of the rest of us can understand it.
 
tested said:
My view: the government should not fund a TV network. It is not a vital government function.

Depends on what you think a "vital government function" is. If you have little kids, and can't afford $80 a month for cable, PBS is a vital function. The government is involved because private industry deserted it. Same with Amtrak.

This is a radio discussion group. The real discussion for this board isn't the role of government, but the role of broadcasters. The fact is that broadcasters have done a terrible job of serving the public, and the only place where people can find quality programming for children, for intelligent adults, and for news junkies is on public broadcasting. Serving the public is a vital government function. Not a function of private industry, and they've demonstrated for the past 40 years.
 
Seems to me that, if there was money to be made selling ads during quality programming, be it for children or adults, the commercial broadcasters would be doing it already.

(We now return you to the "Maury" show.)
 
kenglish said:
Seems to me that, if there was money to be made selling ads during quality programming, be it for children or adults, the commercial broadcasters would be doing it already.

(We now return you to the "Maury" show.)

To be fair, there is some out there, but most of it is on cable nowadays.
 
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