Ron and Fez returning to 92.3?

[Starscream]

Today is was announced and promoted on K-Rock's air that Ron and Fez will be doing an appearance along with their entire crew at the VIP Club, a longtime Free-FM/K-Rock sponsor.

When was the last time you saw a show that was fired do an appearance for the station that fired them 2 months later?

This, coupled with Fez' multiple appearances on O&A's show (he is scheduled to appear tomorrow to try out O&A's new stripper pole), along with Ron repeatedly complimenting "Tracy" on the air during their XM show has made people wonder if R&F are coming back to 92.3.

Personally, I think it's an excellent move. R&F was the only show outside of O&A's latest book that was showing any growth and TSL on Free-FM that is still in CBS's good graces, and perhaps the lack of DJ's was just a smokescreen for CBS and XM to hammer out a new deal for R&F.

 

[WordLife]

If 92.3 is music now, I don't know if it would make sense for them to return to spin a few records...

It works for mornings to have all-talk, and music the rest of the day. But having music sandwiched between mornings and nights...Is that normal? Has it been done before?

 

[DashRiprock]

Ron & Fez frequently discuss music, have musicians on their show, and play a song or two. They could easily do an entertaining show that mixes talk with tunes. I think it’s a great idea.

 

[DToTheJ]

It works for mornings to have all-talk, and music the rest of the day. But having music sandwiched between mornings and nights...Is that normal? Has it been done before?

WYSP in Philly did between the time they dumped midday show Don & Mike and when they added Barsky in middays.

 

[Starscream]

DtotheJay is right. WYSP enjoyed some of it's best ratings with Howard in the morning, music in the middays, O&A in drive time, and music the rest of the day.

My gut feeling is that if R&F do come back to K-Rock, they won't play music. The show's formula is long form conversations interspliced with bits.

 

[Shoot From Hip]

Could this be nothing more than a radio station fulfilling a previously agreed to promotion, for which there was too much revenue at stake to pass up? Sometimes I think there are too many "who shot JFK" conspiracy theorists around...with not much else to do.

 

[Starscream]

Could this be nothing more than a radio station fulfilling a previously agreed to promotion, for which there was too much revenue at stake to pass up? Sometimes I think there are too many "who shot JFK" conspiracy theorists around...with not much else to do.

I have never heard of a station promoting personalities that are no longer with the station doing an event. If CBS had completely cut ties with Ron and Fez, they would have offered a schedule of make-goods and/or offered O&A at the event. Granted, R&F are still under contract with CBS, but it makes absolutely no sense to promote air talent that is currently COMPETING with terrestrial radio unless something was brewing.

 

[Shoot From Hip]

Could this be nothing more than a radio station fulfilling a previously agreed to promotion, for which there was too much revenue at stake to pass up? Sometimes I think there are too many "who shot JFK" conspiracy theorists around...with not much else to do.

I have never heard of a station promoting personalities that are no longer with the station doing an event. If CBS had completely cut ties with Ron and Fez, they would have offered a schedule of make-goods and/or offered O&A at the event. Granted, R&F are still under contract with CBS, but it makes absolutely no sense to promote air talent that is currently COMPETING with terrestrial radio unless something was brewing.

Let me see if I understand you correctly. You think CBS wouldn't dream of promoting Ron & Fez because they work at XM, but don't see the contradiction in the fact that Opie & Anthony work at both 92.3 and XM. Plus you say that CBS cut ties with R&F, but then note in the next sentence that they are still under contract. In this day of challenged revenue markets, and stations not making budget, no one does make-goods if they can avoid it. If a client asks for certain talent, and the deal is predicated on that, it just might not be anything more than what it looks like. And by the way...too many terrestrial radio companies have wasted millions and millions of dollars doing their "chicken little" promoting against the scourge that is satellite radio. Imagine if they'd put a tenth of those many millions into talent development, or in to marketing their own stations.

 

[Starscream]

Could this be nothing more than a radio station fulfilling a previously agreed to promotion, for which there was too much revenue at stake to pass up? Sometimes I think there are too many "who shot JFK" conspiracy theorists around...with not much else to do.

I have never heard of a station promoting personalities that are no longer with the station doing an event. If CBS had completely cut ties with Ron and Fez, they would have offered a schedule of make-goods and/or offered O&A at the event. Granted, R&F are still under contract with CBS, but it makes absolutely no sense to promote air talent that is currently COMPETING with terrestrial radio unless something was brewing.

Let me see if I understand you correctly. You think CBS wouldn't dream of promoting Ron & Fez because they work at XM, but don't see the contradiction in the fact that Opie & Anthony work at both 92.3 and XM. Plus you say that CBS cut ties with R&F, but then note in the next sentence that they are still under contract. In this day of challenged revenue markets, and stations not making budget, no one does make-goods if they can avoid it. If a client asks for certain talent, and the deal is predicated on that, it just might not be anything more than what it looks like. And by the way...too many terrestrial radio companies have wasted millions and millions of dollars doing their "chicken little" promoting against the scourge that is satellite radio. Imagine if they'd put a tenth of those many millions into talent development, or in to marketing their own stations.

O&A is a different situation, because O&A actually work for K-Rock. Ron and Fez, while they are still under contract to CBS, don't work for K-Rock.

A client isn't privvy to contract situations. When K-Rock flipped, everyone was cut except for O&A, and that was two months ago. I mean, did clients ask for Cousin Brucie or others to do appearances after CBS flipped to Jack?

Besides, this isn't a huge concert event that's years in the making. This is a bar night at a strip club. This came together VERY suddenly, it wasn't like it was heavily promoted while they were still on Free. O&A could have easily appeared, and in fact, Anthony IS appearing at this event.

CBS has wasted millions of dollars on failed formats. A couple of thousand on a bar night in exchange for make goods is chump change.

 

[bostonmusicman]

WBCN in Boston does the All Talk-All Music-All Talk format (Morning-Midday-Drive time) O&A in the mornings, Adam 12 with music middays, Toucher and Rich (mix in a few songs during their show) during drive time. I personally like it, and it could be successful in the Big Apple.

 

[Starscream]

One more thing I thought of re: K-Rock and Ron and Fez. Ron and Fez appearing at a K-Rock Event when they aren't attached to the station simply looks BAD unless something is in the works.

 

[Shoot From Hip]

CBS Radio just got major kudos for changing the format back to a morning talk show followed by ALT music. Now you all think they're going to reverse direction after the apology/mea culpa from the GM, the hiring of a music-oriented PD, and all the good will engendered by dumping Free FM? How do you suppose that will go over?

 

[Starscream]

CBS Radio just got major kudos for changing the format back to a morning talk show followed by ALT music. Now you all think they're going to reverse direction after the apology/mea culpa from the GM, the hiring of a music-oriented PD, and all the good will engendered by dumping Free FM? How do you suppose that will go over?

Because behind O&A, Ron and Fez 1) bring an audience 2) bring TSL 3) are not controversial.

We're not saying bring back Free-FM. Just the two shows that had any sort of ratings and TSL. And if R&F are in the 7-11 spot, what's the problem anyway? As demonstrated, there's not going to be a problem if there's music for most of the day except for AM and PM drive and/or AM drive/7-11.

 

[BoardopJ]

Ron and Fez actually had some of the best numbers of the former Free FM in their part, so it makes sense. I really hope they come back, they had a great night show, much more enjoyable, unusually enough than the XM show at noon.

 

[mikerock]

Great way to kill a rock station. Put more talkers on it.

Why bring anything back from the failed talk experiment. They killed WNEW with this garbage and then K-Rock. Now you want Ron+Fez back on to kill the station all over again. :

 

[Ozman]

I could see something like the do on WCCC in CT talk for 5 min rock for 20 min and adds for another 5 min...

otherwise any other changes I see that happen q-104.3 and satellite radio will be my presets

Great way to kill a rock station. Put more talkers on it.

Why bring anything back from the failed talk experiment. They killed WNEW with this garbage and then K-Rock. Now you want Ron+Fez back on to kill the station all over again. :

 

[Starscream]

Ron and Fez will be on K-Rock for a "takeover" starting tomorrow (Tuesday, 8/14) from 3-7 PM.

Shoot from the Hip, comment?

 

[Shoot From Hip]

Does that mean a one-time thing, or a permanent slot? If it's a one-time thing, who cares? If it's a permanent slot, I'd say the company sure buffaloed all you New Yorkers into thinking they truly brought back the old KROCK.

 

[Starscream]

Does that mean a one-time thing, or a permanent slot? If it's a one-time thing, who cares? If it's a permanent slot, I'd say the company sure buffaloed all you New Yorkers into thinking they truly brought back the old KROCK.

It's currently just a takeover, but rumors are rampant it's going to become full-time. Why would you bring back R&F - a talk show - if you had no intention of working it in somehow?

And how is this a bad thing? Ron and Fez are well-liked professionals who had good numbers on Free-FM. They get along with O&A and they are team players. Why is this a bad thing if they have a strong talk anchor in drive-time?

 

[Shoot From Hip]

In my opinion, it's an admission that the old KROCK, which they touted so heavily a month ago in bringing it back, won't work today. They'll say it's an evolved KROCK, but I don't think that's what they promised the public when they apologized for taking it off the air in the first place. The question (which, by the way, neither of us will be the deciders on) is whether the new KROCK meets the expectations of either the old or potential KROCK listeners.