Steve Eberhart said:
Spots that didn't fit the format were OFTEN redone with in-house talent, or not accepted at all. Ask any of the sales people from that time how much money THAT policy cost them!
Yes, I remember hearing some of the spots that were re-cut back then. I also recall a KVIL salesperson telling me that they were sold out virtually all the time at one point, and there was a six week waiting list. He said some "new" advertisers were relegated to the AM signal during the waiting period. For a time most of the sales staff was little more than "order takers."
And Steve, what about KVIL's use of the word "...
and" during its glory days? Many, many promos began with that word. It was kind of a subliminal approach, giving some continuity (and "forward motion") during a stop-set. Personally I think stations today might consider the effectiveness of that one little word!