I re-read my post! Damn, was that bad typing or what? Nomore rushing to finish a post before running downtown!
From my observations, anyone under 30 doesn't remember good personality radio. It's been all card-reading for that long now! Good radio isn't reading the cards with a perfect delivery. I've been listening to airchecks online of all the big time jocks back in the day. It's amazing how many stutters and stops and screw ups there were... and all by big names. That's when the light went on for me about what is wrong with consolidation. No one has the time or the skill to paint a picture with words and project larger than life. It's not that there are not a lot of nice people in radio that are good announcers. But stunning, exciting radio is not about being an announcer. It's about being a frickin entertaining conversationalist in 30 seconds or less and seamlessly dropping in promos, local mentions, and the like as if you were standing there talking to your best friends. And that can only be taught by folks that learned to do it and giving the young-uns time to work it out on the air as their voice is flying though the ether. Master it live, then take it up a notch (if you have to) to voice track it.
Scott, you brought up a great point. Back in the day, you had a building full of people that could teach you and cared to teach you. Nowdays, only the morning show is live and local on a station.... if you are lucky.