Ross on Radio Speculates on Two Additional Formats For 94.7

[TheBigA]

But its not like NYC is a rock town, nor can I imagine a 4th CHR station entering the market.

Rule #1: As long as it makes money, it doesn't matter how many stations play the same music.

 

[Morpheux]

CHR stations run by Cumulus tend to lean towards a pop/rock approach. Z 100 has plenty of rhythmic and dance in their Top 20.Although they have been adding more pop rock to their playlist lately.If Cumulus thought they had a real chance of knocking down Z a couple of pegs they would definitely go for it.

 

[badjef]

But its not like NYC is a rock town, nor can I imagine a 4th CHR station entering the market.

Rule #1: As long as it makes money, it doesn't matter how many stations play the same music.

Rule #2: When in doubt, refer to Reply#41.

Jeff in Sa-ra-so-ta!

 

[Barry]

Does anyone have a comment on the opinion in Sean Ross' Column, mentioned in my original post, that 80's music may be another significant format hole in New York?

 

[reelyreal]

Decade-centric formats haven't had much luck at all anywhere in the country on traditional FM signals. If you keep the playlist familiar, the songs will burn out quickly. If you broaden the playlist, you'll run into a lot of tune-out with unfamiliar songs.

I seriously doubt it.

 

[erwin33]

And what about a left wing democratic talkradio as an alternative for conservative right winger WABC? NYC is a democratic city so it could be succesful, but with a younger approach because they are on FM.

 

[TonySantiago]

And what about a left wing democratic talkradio as an alternative for conservative right winger WABC? NYC is a democratic city so it could be succesful, but with a younger approach because they are on FM.

I don't necessarily know about younger, but isn't that what WBAI (99.5) is about? And we know their crazy history over at Pacifica

 

[TheBigA]

And what about a left wing democratic talkradio as an alternative for conservative right winger WABC? NYC is a democratic city so it could be succesful, but with a younger approach because they are on FM.

Unless they can sign Bill Maher, Jon Stewart, and Stephen Colbert to each anchor 4 hour shows, I don't think it will work.

 

[ansky212]

And what about a left wing democratic talkradio as an alternative for conservative right winger WABC? NYC is a democratic city so it could be succesful, but with a younger approach because they are on FM.

Young people are not going to listen to political based talk radio. They simply don't care. I know so many people in the 25-34 demo that didn't even vote in this past presidential election.

 

[erwin33]

Ok, so WABC on FM is doomed on FM because younger listeners don't listen to political talkradio?

 

[TheBigA]

Ok, so WABC on FM is doomed on FM because younger listeners don't listen to political talkradio?

If the goal in putting the current AM shows on FM is strictly to attract younger listeners, it won't work. If they gut WABC and make it a different type of talk station, not so heavily based on politics, and then offer it on FM, they have a chance.

 

[erwin33]

Ok, so WABC on FM is doomed on FM because younger listeners don't listen to political talkradio?

If the goal in putting the current AM shows on FM is strictly to attract younger listeners, it won't work. If they gut WABC and make it a different type of talk station, not so heavily based on politics, and then offer it on FM, they have a chance.

Ok, agree.

 

[chrocket87]

Decade-centric formats haven't had much luck at all anywhere in the country on traditional FM signals. If you keep the playlist familiar, the songs will burn out quickly. If you broaden the playlist, you'll run into a lot of tune-out with unfamiliar songs.

I seriously doubt it.

Now if they were to make it more varied, like a Jack format, it could work. I know I'm gonna get the usual "Jack didn't work the last time", but A) This is replacing a WFME that most people have never listened to, rather than a beloved WCBS and B) Jack actually performed well in the 25-54 demo, CBS figured it could do better by rebooting the Classic Hits when PPM came into town.

 

[davideduardo]

Young people are not going to listen to political based talk radio. They simply don't care. I know so many people in the 25-34 demo that didn't even vote in this past presidential election.

When you are talking about younger demos for news/talk in the current context, we are really considering the 45-54 demo... or maybe, at the most, 40-54. Not 25-35. Not even 25-39.

But for a station to do better in 25-54 via the addition of or the change to an FM signal, the base format has to be good. KSL got a huge benefit from adding FM. So did WSB. And so did a variety of good AM talk stations that added FM.

WABC isn't a very good talk station. If FM were added, it would simply do a very mediocre job, just as it currently does. It would be another WMAL or KOGO...

The real topic for discussion is why Cumulus has done so poorly with its talk stations, and particularly with the ones it got from Citadel.

 

[davideduardo]

Ok, so WABC on FM is doomed on FM because younger listeners don't listen to political talkradio?

No, it's more like "WABC on FM is doomed because it is not very good, irrespective of the band."

 

[davideduardo]

Ok, so WABC on FM is doomed on FM because younger listeners don't listen to political talkradio?

No, it's more like "WABC on FM is doomed because it is not very good, irrespective of the band."