Roy says "Spanish Radio is dead."

[davideduardo]

Fair Usage quote from a much longer article at LARadio.com (subscription required, no link)

"Roy Laughlin Era Begins at CBS Radio/LA

(September 24, 2008) It was assumed when Roy Laughlin was named senior vp and market manager for the CBS Radio/LA cluster a month ago, he would quickly and even dramatically disrupt the status quo. Last night, Roy created some drama in more ways than one.

First, the cluster staff was gathered at the Key Club on Sunset Boulevard. An ambulance drives up, a stretcher is unloaded – and it’s Roy making his entrance. “This is called a dramatic entrance and radio is not dead. Spanish radio may be dead but English radio is alive and kicking.” "

So, with PPM showing 4 Spanish stations in top 10 in 12+, and 6 of the top 10 in 18-34 and 5 of the top 10 in 25-54, Roy thinks that "Spanish radio may be dead."

Load Roy back on the ambulance... he's delusional

 

[nyc101]

Roy is the PT Barnum of radio. That's classic.

Well I think he's referring to the very real fact that PPM had given spanish radio a big bag of coal
while mainstream pop and rock are given a bag of diamonds.

This is why the spanish broadcasters are appealing to attorney generals
to put a stop to accrediting the PPM in New York and LA.

 

[ChannelFlipper]

Roy is the PT Barnum of radio. That's classic.

Well I think he's referring to the very real fact that PPM had given spanish radio a big bag of coal
while mainstream pop and rock are given a bag of diamonds.

This is why the spanish broadcasters are appealing to attorney generals
to put a stop to accrediting the PPM in New York and LA.

David E.: Please explain why attorney generals are getting involved in an effort to stop a superior method of sampling on behalf of Spanish radio?

I'm sure they wouldn't be doing this if they were given the bags of diamonds, so the rebuttable presumption is this is a case of sour grapes and that for years diaries were filled with stations that people wanted to support, as opposed to the ones they actually listened to.

I don't think this issue has received the level of discussion on this board and scrutiny in general that it deserves.

 

[SuperRadioFan]

I don't think this issue has received the level of discussion on this board and scrutiny in general that it deserves.

Agreed, but these topic debates usually wind up in Take It Outside

 

[davideduardo]

David E.: Please explain why attorney generals are getting involved in an effort to stop a superior method of sampling on behalf of Spanish radio?

The theory is superior, while the implementation is not. Only one market, Houston, with a different sample frame and recruit methodology, has MRC accreditation. The rest do not, and on multiple reviews have not been accredited. One of the issues is the proportionality of the sample to the universe, which is not looking correct.

I'm sure they wouldn't be doing this if they were given the bags of diamonds, so the rebuttable presumption is this is a case of sour grapes and that for years diaries were filled with stations that people wanted to support, as opposed to the ones they actually listened to.

That is a load of manure. What changes, and for all kinds of stations and ethnic groups, is that people round in the diary, while the PPM checks minute by minute. Listening levels are lower for every market for this reason, not just specific formats or languages or ethnicities.

My credentials in this include 38 years of doing diary reviews with Arbitron data.

 

[davideduardo]

Well I think he's referring to the very real fact that PPM had given spanish radio a big bag of coal while mainstream pop and rock are given a bag of diamonds.

Not so. LA Spanish shares are about the same as in the diary. So are Houston, Chicago, SF.

This is why the spanish broadcasters are appealing to attorney generals
to put a stop to accrediting the PPM in New York and LA.

The SBA, Spanish Broadcasters Association, has petitioned the FCC and Congress. They have not petioned any state regulatory boards. And the request is that no market be released until the MRC accredits each one, among other things. This covers all markets, not LA and NY alone.

If fact, LA looks very good for Spanish language stations... better than the diary in many cases... but it is not accredited.