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RRN 107.7 WBIV?

Hey Guys:

Can anybody tell me if when Ivy Broadcasting bought 107.7 WRRL in 1960 and changed the calls to WBIV did they keep the RRN Network or change the format to beautiful music? I can't find any info in the yearbooks or in the Flybush (spelling?) article someone posted on this site.

Thanks for your help.

T.J.
 
Ivy Broadcasting (Woody Erdman's company) was in business as early as 1956, when they launched and began operating an Ithaca, NY AM radio station once known as WTKO and now operating as WNYY. There's material in the online records that dates Ivy Broadcasting's statewide network, bought from Rural Radio Network, in operation as early as 1959, if not earlier. They apparently began carrtiing Syracuse University football over their network starting with the 1959 season.

The records of the federal courts show Ivy later sued AT&T over poor and disrupted service in feeding game broadcasts to their Ithaca network center for retransmission during the 1959 through 1962 seasons. That case was still making its way through the courts in the late 1960s, around the time Erdman sold the FM stations to Pat Robertson for his CBN radio operation. He'd use the money to take WTKO from a 1000 watt daytimer to a fulltimer (initially with a 6 AM-2 AM broadcast day, eventually 24/7) by the summer of 1972, building a new transmitter and four tower directional array south of town.

Don't know if they ever resolved the case with AT&T or got anything out of it, but Ivy Broadcasting was certainly doing a radio business covering the whole upstate region by the start of the 1959 football season. Woody Erdman ran it for about 10 years but in the end, decided having a fulltime AM in his home market was worth more than whatever future potential an FM network would have down the road. Took him from 1968 to 1972 to jump all the regulatory hurdles, both FCC and local, and get the thing built. (I was in the area, in college, during that time working crosstown at WVBR and later up the road at WHEN.) It's debatable whether he made the right choice, since WTKO as the area's first AM fulltimer did well for many years but FM clearly took off soon after he dumped the stations he had.
 
A minor correction to Bob's post:

I have copies of the FCC license records for the former Rural Radio Network stations which show that Woody Erdman et al (dba Ivy Broadcasting) took control from GLF (later known as Agway) on February 1, 1960. Although some cash changed hands, the deal included advertising trade on Woody's stations. WTKO, WEBO, WOLF etc. must have run many spots for GLF Farm Stores in the following months.

Woody didn't sell the Ivy network directly to CBN, the Chenango & Unadilla Telephone Company (also owner of WMCR, Oneida at that time) took over the five FM stations in 1966, but Woody may have retained a management role. As far as I know, the only significant improvement C&U made was the power increase at WMIV in Bristol, taking it from 5.4 kW to the full Class B facilities of 9.5 kW H and V with a new Collins 830E-1A transmitter. Apparently, C&U thought WMIV had better economic potential than the other four stations because of its proximity to Rochester. FM receiver penetration in that area was probably higher than in other upstate markets.

C&U was forced to divest broadcast properties in 1968 after merging with Continental Telephone. Pat Robertson caught wind of this and was able to persuade CT to donate the FM network to CBN as a tax write-off.

The money for the WTKO nighttime directional array project may have come from the sale of WOLF in the late '60s.
 
"Trading out radio stations using radio station ads." Gee, why didn't I ever think of that?? :D

That's almost as good as "a certain local radio cluster" which, back in the 90s, actually traded out CASH. They did a swap for cash cards at a local bank and used them as staff incentives.
 
""Trading out radio stations using radio station ads." Gee, why didn't I ever think of that??
That's almost as good as "a certain local radio cluster" which, back in the 90s, actually traded out CASH. They did a swap for cash cards at a local bank and used them as staff incentives."

The Erdmans were the champs of that trade-out game, though. It was often said around Ithaca (and salespeople for competing stations heard about this from their clients) that they traded time on WTKO for everything from office equipment and furniture for the station (a pretty standard kind of tradeout) to groceries and furnishings for the house and even the family cars (which definitely isn't standard).

Guess that's the way smaller market owners do business...
 
Let me see if I can push this thread just a little further off topic ;D

Back in the 90s, WTKO was a killer News/Talk station. My introduction to News/Talk was WLS Chicago, which I listened to as a teen living in Illinois. Obviously a big market station with a lot of heritage - and they did it right. When I moved back to NY and was living near Ithaca, WTKO was the station I listened to most. Sure, they had some things that obviously were more small-market in sound and scope than WLS had, but the quality of the product they put out was still top-notch. It wasn't like the transition from WLS to WTKO was from top-tier to podunk trash. The quality level was the same - an impressive feat for a little AM station in a small market.
 
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