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RTN in the RGV

S

silverthree

KRGV will be adding RTN (Retro Television Network) to one of their digital subchannels.

http://biz.yahoo.com/pz/080205/135696.html

They already air LATV on 5-2. KRGV is really gung ho on the switch to digital. They've had numerous stories on their newscasts and constantly run those DTV PSAs. They even have a "DTV Team" that gives presentations to groups on the digital transition. I guess it makes sense. I read somewhere that this market has one of the lowest cable penetration rates.
 
silverthree said:
KRGV will be adding RTN (Retro Television Network) to one of their digital subchannels.

http://biz.yahoo.com/pz/080205/135696.html

They already air LATV on 5-2. KRGV is really gung ho on the switch to digital. They've had numerous stories on their newscasts and constantly run those DTV PSAs. They even have a "DTV Team" that gives presentations to groups on the digital transition. I guess it makes sense. I read somewhere that this market has one of the lowest cable penetration rates.
Click to expand...

Yea, for some reason Time Warner doesn't think colonias are great sources of revenue. :eek:

KRGV's got some good reasons for being gung-ho on digital. IIRC, KNVO the Univision station, is petitioning for a extension of the Feb. 17 deadline. I'd bet that KRGV wants no exceptions, especially if one station in a market gets it and the others don't. Technically, that's been a forward-looking station ever since the early 80s when Ray Alexander took over management, with an engineering staff that knows what it's doing. They're also big on community outreach.

My only question is what having two digital sub-channels will do the the HD picture quality on 5-1.
 
It's interesting that KNVO wants to hang on to analog since the Mexican competition they're worried about, Televisa and TV Azteca, are already broadcasting in digital. Monterrey-based Multimedios is also going digital. And they aren't facing the deadline that USA broadcasters are facing.

And don't forget digital needs to happen to free up the channel space for new wireless services.
 
It's not the American audience that KNVO is worried about, it's the Mexican audience which doesn't have to go digital for another 14 years. They don't have a coupon program to provide cheap boxes and thus if the analog on KNVO goes away, they simply go without.

And the digital doesn't need to happen, not in that area anyway, as long as KMBH analog went away (along with analogs above 51), the wireless services could still happen without disrupting analog service.

- Trip
 
tripinva said:
It's not the American audience that KNVO is worried about, it's the Mexican audience which doesn't have to go digital for another 14 years. They don't have a coupon program to provide cheap boxes and thus if the analog on KNVO goes away, they simply go without.
Click to expand...

Wait a minit.....are you telling me that the viewers south of the river are counted in the surveys? That wasn't the way it was when I worked down there. If they're not counted, who cares if the view the station or not?
 
I personally think the Mexico stations are worried about losing $ and that's why they're adding digital signals years before they are required to do so. As for KNVO, it's possible they could move Univision programming to their low power stations currently airing Telefutura. I read on another forum that the LP Telefutura station in Brownsville had already been switched to simulcasting KNVO. I can't confirm that since I can't pick up that station.
In a related note, XHRIO had a news story a few weeks back where they stated that after Feb 17, Fox2 programming would still be available on analog ch 2 as well as DT 48-3.
As for the DTV Border Fix Act, that was true at one point. But it did get alot of opposition from English language stations including KRGV. I don't know what has become of it.
 
mmnassour said:
Wait a minit.....are you telling me that the viewers south of the river are counted in the surveys? That wasn't the way it was when I worked down there. If they're not counted, who cares if the view the station or not?
Click to expand...

I doubt they're counted, but that doesn't mean they can't go to advertisers and say "we know there are viewers in Mexico we hit as well."

- Trip
 
Advertisers have their own ways of measuring the results the ads get them.
For example they may advertise a particular special on only one station.
A small buy with good results may get the station a larger buy later on regardless of the ratings.
 
Going back to KRGV: they added channel 5-4 last night. It's the same thing that used to be on 5-3 before RTN: (Brownsville radar and NOAA weather radio).
 
OK, now I love my old friends down at KRGV and all but jeeezzz....don't three extra channels take something away from the main HD feed?
 
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