RANT-ON
So it's getting old. In the last six months I have gotten bankruptcy notices, and HUGE packets of creditor applications from at least three (usually) stable broadcasting companies that I do work for. Large companies that one would not have thought would EVER have issues with money, or at very least paying thier people who make the place tick. I can see creditors like office producrts companies..and other media providers getting asked to defer legal action and arrangements being made to get some payment..but now bounced checks! Folks the broadcast economy is in rough shape, and I know that. But there is no excuse for MORAL bankrupcy.
It hurts the local client when thier parent company doesn't have the decency to at least call and tell a vendor that they are having some issues and will need to put off payment for awhile. I work with those kinds of situations all the time, but DON'T SEND OUT A LIE! A bad check speaks VOLUMES as to the little amount of respect they have for me or their stations. Then you read about CEO's and other managers publicly making it known that they are pulling MILLIONS of dollars yearly..for underperforming and cheating the very people who help keep the lights on. THEN you read of these BIG plans to syindcate BIG NAME talent..and they can't seem to make good a check for a few hundred bucks? My bank charges me for returned checks..and I am now losing money to work for companies that can't compensate me. AND these very same broadcast groups have asked many of us to take reduced rates. I do so gladly as opposed to losing a client, but c'mon at least pay the newly agreed to ratewith a check that will clear!
NO WONDER the big name voice people are shying away from radio imaging..THIS is the core problem with our beloved industry..and I know I am preaching to the choir...but the real issue is not so much the money..it's that of complete loss of pride in our business. When the future generations ask you what the hell happened to radio, we will need to tell them that it was drowned in an ocean of greed, ego and apathy.
RANT-OFF
So it's getting old. In the last six months I have gotten bankruptcy notices, and HUGE packets of creditor applications from at least three (usually) stable broadcasting companies that I do work for. Large companies that one would not have thought would EVER have issues with money, or at very least paying thier people who make the place tick. I can see creditors like office producrts companies..and other media providers getting asked to defer legal action and arrangements being made to get some payment..but now bounced checks! Folks the broadcast economy is in rough shape, and I know that. But there is no excuse for MORAL bankrupcy.
It hurts the local client when thier parent company doesn't have the decency to at least call and tell a vendor that they are having some issues and will need to put off payment for awhile. I work with those kinds of situations all the time, but DON'T SEND OUT A LIE! A bad check speaks VOLUMES as to the little amount of respect they have for me or their stations. Then you read about CEO's and other managers publicly making it known that they are pulling MILLIONS of dollars yearly..for underperforming and cheating the very people who help keep the lights on. THEN you read of these BIG plans to syindcate BIG NAME talent..and they can't seem to make good a check for a few hundred bucks? My bank charges me for returned checks..and I am now losing money to work for companies that can't compensate me. AND these very same broadcast groups have asked many of us to take reduced rates. I do so gladly as opposed to losing a client, but c'mon at least pay the newly agreed to ratewith a check that will clear!
NO WONDER the big name voice people are shying away from radio imaging..THIS is the core problem with our beloved industry..and I know I am preaching to the choir...but the real issue is not so much the money..it's that of complete loss of pride in our business. When the future generations ask you what the hell happened to radio, we will need to tell them that it was drowned in an ocean of greed, ego and apathy.
RANT-OFF