RUMBA 104.5 MORNING SHOW TODAY

[Kenny1]

TODAY MONDAY 12, WUBA 104.5 LAUNCH THE MORNING SHOW 6 MONTHS AFTER THAT SPANISH FORMAT BEGUN

 

[phillyrock]

No listens to that station anyway.

 

[wprt949]

why do you guys rip this station apart its not hurting anyone Spanish speaking people have an fm station they can call thier own Im glad those people no longer have to sit through static on 1310 AM

not gonna keep grinding this in your head if you dont like it dont listen

 

[8638]

No listens to that station anyway.

You beat me to it!!

 

[radiolover78]

No listens to that station anyway.

Prove it.

You have ratings to back that statement up? And don't give me 12+ numbers.

 

[WTUX]

Arbitron indicates the Philly market is 5% Hispanic. The Fall book indicates Rumba may have cornered a sizeable hunk of that number.

The station certainly has the potential to be a real player in this market.

 

[BRNout]

Arbitron indicates the Philly market is 5% Hispanic. The Fall book indicates Rumba may have cornered a sizeable hunk of that number.

The station certainly has the potential to be a real player in this market.

A 'real player' is limited to a ratings ceiling of 5.0 at best? ??? Even if EVERY SINGLE person of Latino heritage listens to it? And, what makes you think that all Latinos want to hear the same thing?

Inferring that almost everyone with a Spanish last name will surely tune to Rumba involves as big a stereotype as saying that all african-americans are having chicken tonight. And, almost as offensive.

What about the younger Latinos who prefer hip hop to "tropical" music? There are a lot of those. Not to mention that most Latinos in this area are from Puerto Rico and speak English too. This isn't El Ley.

No, Philadelphia is not a strong Latino market and the "Rumba" format certainly doesn't warrant a full-powered FM stick. It's only because CC is pandering to certain favored special interest groups that this happened. Which is why I wish it nothing but failure. Because I don't like the reasons for its force-fed existence.

Alternative rock on 104.5 would have garnered many more listeners, better demos, and a better power rating. Yet, Clear Channel passed on it because they had an agenda.

It's the same thinking that leads Bank of America to give credit cards to undocumented individuals. Hey, wait a minute, maybe we've found a good advertiser for Rumba after all!

I can hear it now (cue the deep Spanish guy voice): Puede obtener un tarjeta de credito sin documentos, sin dirección y sin un nombre legal!! ¡Diga a todos sus amigos en México! ¡Todo aqui en America es gratis, cortesía de Bank of America!

What a partnership. It'll beat having nothing but a few boring $5 ads for check cashing agencies. Not to mention good for future ratings - moving that 5% potential audience up to 25%. When that happens - then Rumba will be a player...

 

[Kyle D]

No, Philadelphia is not a strong Latino market and the "Rumba" format certainly doesn't warrant a full-powered FM stick. It's only because CC is pandering to certain favored special interest groups that this happened. Which is why I wish it nothing but failure. Because I don't like the reasons for its force-fed existence.

Alternative rock on 104.5 would have garnered many more listeners, better demos, and a better power rating. Yet, Clear Channel passed on it because they had an agenda.

Are you serious? Agenda?

How many times am I going to have to say this. Hispanics are now THE LARGEST MINORITY POPULATION IN AMERICA, surpassing even blacks. While true that the population in this area is reported around 5%; I'll guarantee you it's more than that, and it's growing exponentially everyday.

CC made this move for the future. It might take a few years, even upwards of 10 years, but when the time comes that the Hispanic population in this area is approaching 15-20%, Rumba will have HUGE numbers. Just wait until you see more of these types pf stations popping up in years to come, and they will all be late to the party because Rumba will be the 'established' one in the market.

It won't be long before a vast majority of stations in the market (some may say we're there already)will be programmed to blacks and hispanics. Other folks are turning to other sources like internet, satellite & iPods, etc. and away from radio. Radio will not be the same business in 10 years.

 

[RunWithScissors]

bottom line, no minority deserves a full time format in america. my ancestors did not have one, so the hispanics dont deserve one..when the caucasian peoples become the minority in 2048 will they have a full timer...doubt it. why so much attention to the hispanics, [EDIT] call me racist or whatever you choose but this growing number of hispanic formats is just unacceptable in the usa.

[EDIT-inflammatory]

 

[Irishfl]

why do you guys rip this station apart its not hurting anyone Spanish speaking people have an fm station they can call thier own Im glad those people no longer have to sit through static on 1310 AM

not gonna keep grinding this in your head if you dont like it dont listen

Why is it ok to rip everyother station in this city that stinks (which is basically all of them), but not rumba? I could carless about rumba most of the time, but since the subject has been brought up, I think I can add my 2 cents.

How many times am I going to have to say this. Hispanics are now THE LARGEST MINORITY POPULATION IN AMERICA, surpassing even blacks.

Yes, but not in Philly. When black were the largest, you didn't find black programed formats in cities with a small black population.

While true that the population in this area is reported around 5%; I'll guarantee you it's more than that, and it's growing exponentially everyday.

I may be wrong, but wouldn't that not matter? If 5% is what recorded, then each rating point represents a certain number of people out of that 5%? Even if 20 million undocumented people are listening, the station in the hispanic demo can never score higher then the 5% documented population. Unless ofcoarse CC sells at a higher rate, and tells there advertisers more people listen than what the numbers say.

CC made this move for the future. It might take a few years, even upwards of 10 years, but when the time comes that the Hispanic population in this area is approaching 15-20%, Rumba will have HUGE numbers. Just wait until you see more of these types pf stations popping up in years to come, and they will all be late to the party because Rumba will be the 'established' one in the market.

I think your giving CC too much credit. Granted, it probably is a smart move to plan to the future, but CC isn't that type of company.

It won't be long before a vast majority of stations in the market (some may say we're there already)will be programmed to blacks and hispanics. Other folks are turning to other sources like internet, satellite & iPods, etc. and away from radio. Radio will not be the same business in 10 years.

Your probably right, but that doesn't mean its here now. Rumba is apparently the number 1 station in reading. CC would have been smart to buy a out of market station that reaches parts of Philly(west of the city, not east like 104.9 a few years back), rather then flip a Philly FM.

 

[Frasier]

bottom line, no minority deserves a full time format in america. my ancestors did not have one, so the hispanics dont deserve one..when the caucasian peoples become the minority in 2048 will they have a full timer...doubt it. why so much attention to the hispanics, i guess we are not all american in thoughts, you want to be american live like it, dont avoid and repell our forfathers ways......i do not condone a station i do not understand in culture or language and it does not belong on the airwaves in this country. call me racist or whatever you choose but this growing number of hispanic formats is just unacceptable in the usa.

So using your logic, the country music format will die a death even worse than when disco met its fate.

 

[Those RRRRs]

bottom line, no minority deserves a full time format in america. my ancestors did not have one, so the hispanics dont deserve one..

By your own admission, if no minority deserves a full time format because your ancestors did not have one, than your ancestors are obviously minorities. Why else would you draw this analogy? Since this is the case, why are you posting here? Everyone knows you shouldn't be listening to the radio because we can not allow you, as a minority, to have a format aimed at your taste. That would be Un-American.

when the caucasian peoples become the minority in 2048 will they have a full timer...doubt it.

Who is they? You might as well say you people. That is race baiting. I wouldn't put "caucasian peoples" and "full timer" in the same sentence. Everyone knows that this will only lead to the assumption that caucasian people are the only folks who work full time. That would be unfair to your minority ancestors who arrived here without a radio format of their own and who worked sixteen hours a day knitting shirts and manufacturing shoes for "the man."

i guess we are not all american in thoughts

Sum uv us arnt evn american in r yuse uv cunstruten ingwish sentinsis. maybe jon carey can sav us an teech us 2 b smert like him is.

you want to be american live like it, dont avoid and repell our forfathers ways

Repellent forfathers? Oh wait...repellent for fathers. Now that is a good idea. After dad works all day for "the man," he will indeed be in need of a strong repellent for the smell of his under-arms. Those sweat shops smell like a brothel, and nothing goes better than a good shower and a stick of deodorant after such a hard days work. Mother will certainly want a fresh smelling hubby, so that they can breed...(wait, can't use breed and minority in the same paragraph) um, how about make whoopee in order to continue the great American tradition of carrying on the family name.

Wait!!!! NOW I get it! Repellent fore-fathers!! You are an innovative American! You should market a deodorant with a picture of George Washington on the front and sell it to those smelly sweat shop workers! You could be rich, and become a fine example of good-old fashioned capatilism! And what could be more American than that?

this growing number of hispanic formats is just unacceptable in the usa.

I couldn't agree more. If this keeps up, maybe one day they will become smarter than you! Now THAT would be Un-American.

 

[radiolover78]

bottom line, no minority deserves a full time format in america.

Why?

...but this growing number of hispanic formats is just unacceptable in the usa.

Why is it unacceptable?

Please explain.

 

[Those RRRRs]

Please explain.

He doesn't have to explain. Just let it go. The topic need not go further. This man fought for a great nation called America. In his eyes, he returned from a war, only to be spat on by his so-called fellow Americans. When he returned to his once great neighborhood(s), they were over-run with drugs, prostitution, violence, robbery, rape, murder, etc.

Add that to the 3/5 clause in the Constitution, and your result is the thought that America was built FUBU. (For us, by us)...Us in this case, caucasians.

Even though the principle of not judging an entire group by the actions of a few should apply here, this idea is still held by many people living in the United States today. You or I may not agree with his opinions, but he fought for our right to disagree and for his right to say it.

 

[BRNout]

No, Philadelphia is not a strong Latino market and the "Rumba" format certainly doesn't warrant a full-powered FM stick. It's only because CC is pandering to certain favored special interest groups that this happened. Which is why I wish it nothing but failure. Because I don't like the reasons for its force-fed existence.

Alternative rock on 104.5 would have garnered many more listeners, better demos, and a better power rating. Yet, Clear Channel passed on it because they had an agenda.

Are you serious? Agenda?

How many times am I going to have to say this. Hispanics are now THE LARGEST MINORITY POPULATION IN AMERICA, surpassing even blacks. While true that the population in this area is reported around 5%; I'll guarantee you it's more than that, and it's growing exponentially everyday.

CC made this move for the future. It might take a few years, even upwards of 10 years, but when the time comes that the Hispanic population in this area is approaching 15-20%, Rumba will have HUGE numbers. Just wait until you see more of these types pf stations popping up in years to come, and they will all be late to the party because Rumba will be the 'established' one in the market.

It won't be long before a vast majority of stations in the market (some may say we're there already)will be programmed to blacks and hispanics. Other folks are turning to other sources like internet, satellite & iPods, etc. and away from radio. Radio will not be the same business in 10 years.

There is a higher percentage of blacks in the Boston market than hispanics in the Philly market, yet there is NOT ONE urban station up there. Not even a class A rimshot. Why? Because the limited number of large broadcasters have a definite agenda - to bring Spanish radio to all of the top 10 markets. If one pops up in Detroit, you'll know I was right because there are more people who speak Arabic there than Spanish. We'll see.

By the way, there is no evidence that your demographic argument is correct when it comes to Philadelphia. God help us all if it is because when Philly is 20% hispanic, the rest of the US will be more than 50% hispanic. And, we'll all be speaking Spanish.

 

[radiolover78]

Please explain.

He doesn't have to explain. Just let it go. The topic need not go further. This man fought for a great nation called America. In his eyes, he returned from a war, only to be spat on by his so-called fellow Americans. When he returned to his once great neighborhood(s), they were over-run with drugs, prostitution, violence, robbery, rape, murder, etc.

Add that to the 3/5 clause in the Constitution, and your result is the thought that America was built FUBU. (For us, by us)...Us in this case, caucasians.

Even though the principle of not judging an entire group by the actions of a few should apply here, this idea is still held by many people living in the United States today. You or I may not agree with his opinions, but he fought for our right to disagree and for his right to say it.

Your point? That doesn't explain why having a Hispanic format on the radio is unacceptable. Just because he served our country, it gives him the right to be racist?

 

[RunWithScissors]

Your point? That doesn't explain why having a Hispanic format on the radio is unacceptable. Just because he served our country, it gives him the right to be racist?
[/quote]

Why is the term racist always used when someone talks about a person of color in any way, shape or form, but reverse it and hey its acceptable. When this area was teaming with Rock formats you and your mental misfits constantly complained about too much Rock and not enough Urbanic formats. Now the shoe is on the other foot but you liberal Kerry supporters are quiet, its so darn correct. Bottom line is, when a hole like Active/Alternative is ignored in this large market by a powerful outfit like CC and a format that has no reason to be on the air replaces an AC format, that burns me up. Thanks RRRR's for your support, it was tuff to come home from Hue and get spit on by the Fonda klan of draft card burners.

 

[Those RRRRs]

Your point? That doesn't explain why having a Hispanic format on the radio is unacceptable.

My point was to not let this post get any uglier than it has. That's why I suggested you let it go. I'm not the one who said that such a format is unacceptable because it's not up to me to decide what is and isn't acceptable in private enterprise.

Just because he served our country, it gives him the right to be racist?

You've been influenced by mass media mental meltdown. He has the right to be whatever he wants in America despite what Hollywood wants you to believe.

For your own benefit, be careful about throwing the forbidden "R" word around. The media and the agenda driven university professors (who are controlled by the same group) don't want you to know that in most private circles, the use of that word is more of a reflection on the user rather than on the person for whom the word was intended. And rightfully so.