RUMBA 97.7

[shutupandlisten]

Eliseo "Short E" Cierro is the new RUMBA 97.7 Brockton Program Director .

 

[freqlost]

The morning show could use a change
I think their other day parts are good.

 

[radioislife2020]

for a top 10 market and the large Hispanic community, I see the station underperforming for sure.

 

[lanceventa]

The morning show could use a change
I think their other day parts are good.

Considering the syndicated morning host is also the company's President and Chief Creative Officer of iHeart Latino, and the station exists to give him a major market clearance, that won't be happening.

for a top 10 market and the large Hispanic community, I see the station underperforming for sure.

WZRM is a Class A rimshot. The higher end of its current six month range between a 1.1 and 2.0 share is just about the best it can hope for. It exists simply as a sales bonus and to give Santos' show a major market clearance. Outside of being a rimshot, the same can be said for WUMR Philadelphia.

 

[davideduardo]

for a top 10 market and the large Hispanic community, I see the station underperforming for sure.

Remember, generally Spanish language radio is bought separately from the general market with budgets and creative and even the originating agency being different.

Boston is not even a top 20 Hispanic market.

 

[raccoonradio]

Speaking of Spanish-lang. radio:
Fybush's NorthEastRadioWatch at fybush.com says WBQT 96.9 has launched a Spanish-language salsa format, Playa, on HD2

 

[Eli Polonsky]

Speaking of Spanish-lang. radio:
Fybush's NorthEastRadioWatch at fybush.com says WBQT 96.9 has launched a Spanish-language salsa format, Playa, on HD2

It's on, I hear it.

 

[Identnut]

Speaking of Spanish-lang. radio:
Fybush's NorthEastRadioWatch at fybush.com says WBQT 96.9 has launched a Spanish-language salsa format, Playa, on HD2

Given it's only a HD2 they don't expect to make money on it. They do it because it's cheap and they're already doing it in Tampa.

I may listen to the Detroit one when I visit, but I don't expect many people in Michigan to do so. (And honestly, I'm more likely to pipe in Salsoul from Puerto Rico on the phone on the way)

 

[johnster]

That's ridiculous we all have HD radios in our cars today.

 

[Identnut]

That's ridiculous we all have HD radios in our cars today.

My 2015 Chevrolet Cruze, which would likely still be on the road today if it weren't totaled, didn't have HD radio. When I replaced it with a 2021 Trailblazer, I had to specifically look for one with HD radio. I doubt that for many people it is a deal breaker. Not everyone is driving them fancy Teslas.

And since a lot of radio listening is at home, that's another mark against HD radio (although at that point, people might as well stream the station).

 

[johnster]

 

[Least]

My 2015 Chevrolet Cruze, which would likely still be on the road today if it weren't totaled, didn't have HD radio. When I replaced it with a 2021 Trailblazer, I had to specifically look for one with HD radio. I doubt that for many people it is a deal breaker. Not everyone is driving them fancy Teslas.

And since a lot of radio listening is at home, that's another mark against HD radio (although at that point, people might as well stream the station).

Have to agree. I have a 2019 Ridgeline, and I got the sport edition, which is basically a full engine without all the bells and whistles in cab. Several people here post like HD-Radio is as common as a steering wheel, when it isn't. More are being added, but that doesn't account for every car on the road. Some have older cars, some (like me) bought models that don't have it included, and some have it yet don't know how to use it.

It's short sighted to just assume that everyone has it, just because the person making the assumption has it.

 

[CTListener]

Yep, 2013 Malibu here, still under 100,000 miles and running great. No HD. Cars are lasting longer and longer, which along with the lack of home HD receivers, will be the death of HD Radio as anything but a way to feed translators. The signal can't be monetized, so there's no incentive for broadcasters to put any money or effort into programming. I see most of the major chains shutting down their HDs over the remainder of the decade.

 

[Wimmmex]

...which along with the lack of home HD receivers, will be the death of HD Radio

It's not a lack of HD home recievers......There is a lack of ANY home radio receivers.

Several people here post like HD-Radio is as common as a steering wheel, when it isn't

Almost all new cars come with HD. It's only a matter of time when virtually every car on the road has it.

 

[jlehmann]

It's not a lack of HD home recievers......There is a lack of ANY home radio receivers.



Almost all new cars come with HD. It's only a matter of time when virtually every car on the road has it.

Not true, seems less cars now have it than 5-10 years ago.

 

[Identnut]

WZRM itself probably could use an HD simulcast to reach the Merrimack Valley where the Latinos are, and there doesn't seem to be a translator there that wouldn't count toward IHeart's ownership cap.

 

[Wimmmex]

Not true, seems less cars now have it than 5-10 years ago.

More Than Half Of New Cars Now Equipped With HD Radio.

Toyota to Make HD Radio Standard in U.S.​

 

[CTListener]

It's not a lack of HD home recievers......There is a lack of ANY home radio receivers.



Almost all new cars come with HD. It's only a matter of time when virtually every car on the road has it.

A matter of a long, long time. The average car has been on the road for 11 years.

 

[MassMusicMan]

2006 Corolla for me. I don't have HD radio or aux ports. Five-disc changer, though!

 

[Wimmmex]

A matter of a long, long time. The average car has been on the road for 11 years.

And the article is 3.5 years old...so it's already has a head start. Just a few more years... ;-)