rumba vs skin

[RunWithScissors]

I heard Skin on at least 5 establishments thus far and heard Rumba on ziltch. So why didn't CC flip Sunny to something like Skin instead of kissing up to their head of the Philly cluster EL LOCO MEXICANO. Damn politically correct morons.

 

[BRNout]

Rumba is a station that Philly does not and never did need. Talk about microcasting - CC would have gotten more listeners (by far) with a Music of Your Life format!! This is not a heavily latino market - and those that live here tend to be more Americanized than the newer arrivals that you find in New York or el Ley. Spanish language formats have struggled in the Washington market - a place with far more hispanics than Philly.

No, this is just a case of CC opening a franchise in a top 10 market in order to boast that it's there. They just MUST have hispanic programming in each top 10 market - whether it makes sense or not. It's sort of like opening an El Pollo Loco taco place in Philadelphia simply to expand the chain's reach and bragging rights. Whether it fits into the market or not. Only, in the case of Rumba, 96% of the population doesn't get to try the offerings because they can't understand them.

I know, its a weak analogy because El Pollo Loco would be more popular here than Rumba. I still give it a year - and there are 10 months left....

 

[wprt949]

rumba will be here for many years to come


I dont like country music but im not bashing xtu am i ???

 

[BRNout]

rumba will be here for many years to come


I dont like country music but im not bashing xtu am i ???

Oh please 'Mike' - bad, bad analogy. And no one is *bashing* the station - but we are being critical of the corporate decision that elected to remove a viable listening option from 96% of the audience.

This isn't about taste - it's about who is listening. Country has A LOT more potential listeners for XTU to go after than Rumba. To have some success, Clear Channel would need practically everyone who speaks Spanish in the Philly market to be loyal Rumba listeners. Trouble is, most Spanish speakers in the market are bi-lingual and more likely to listen to something else.

Rumba could be the most awesome "tropical" station in the world - but it's in a place where few will listen. Not to mention that those who do are not the young high-income folks that advertisers long for.

This isn't Miami, NY, San Antonio or LA. It's more like Cleveland or Detroit demographically - places with no Spanish radio on FM. There are reasons for this. I give it a year - unless clear channel needs a loss leader (for tax purposes).

 

[eyg2181]

rumba is the worst FM station in philly, its even worse than 107.9 105.3, most of all...its even worse than 98.9 and 100.3

 

[imhomerjay]

a viable listening option from 96% of the audience.

Problem was, of that 96%, virtually no one was listening. Thus, it was hardly that "viable."

[EDIT]





[inflammatory]

 

[Irishfl]

This is not a heavily latino market - and those that live here tend to be more Americanized than the newer arrivals that you find in New York or el Ley. Spanish language formats have struggled in the Washington market - a place with far more hispanics than Philly.

The area has latino men and women. I read somewhere (maybe here, maybe the other board), that rumba is the #1 station in reading PA. So a spanish FM does belong in part of the market. However i'm not sure CC should've made one of its Philly clusters it. Instead maybe buy up one of the small, reaches half of Philly market stations that would serve 90% of rumba's listeners. For example, if they owned Frank FM, that would've been a perfect station. Since its based in reading (where rumba is #1 already), and would basically serve the lehigh valley, which is more highly populated with spanish, then the rest of the market. While the eastern side of the market, the less hispanic populated (or if you will the mega 104.9 side) would be the only part of the Philly market not to get the station.

 

[BRNout]

The area has latino men and women. I read somewhere (maybe here, maybe the other board), that rumba is the #1 station in reading PA. So a spanish FM does belong in part of the market. However i'm not sure CC should've made one of its Philly clusters it. Instead maybe buy up one of the small, reaches half of Philly market stations that would serve 90% of rumba's listeners. For example, if they owned Frank FM, that would've been a perfect station. Since its based in reading (where rumba is #1 already), and would basically serve the lehigh valley, which is more highly populated with spanish, then the rest of the market. While the eastern side of the market, the less hispanic populated (or if you will the mega 104.9 side) would be the only part of the Philly market not to get the station.

Is Reading part of this market? I don't know that it is. However, if Rumba is so darn popular out there, then blow out a Reading area station for the Rumba format. Don't shackle a full signal Philly signal with it.

And, IIRC, Mega didn't do well either. Hey, the market has asian people too, but I don't think a full market Chinese FM is in the cards.

True, Sunny didn't do well. But why not flip 104.5 to alternative or active rock? There definitely seems to be a need for it. And, such a format would surely serve more listeners than Rumba ever will.

Or, does that make too much sense?

 

[Kenny1]

Would be better if cc use to wdas 1380am instead of wuba 104,5 for the Hispanic community

 

[rdcuffpa1]

For example, if they owned Frank FM, that would've been a perfect station. Since its based in reading (where rumba is #1 already), and would basically serve the lehigh valley, which is more highly populated with spanish, then the rest of the market.

True...we have the successful WHOL up here and will possibly get a second AM Hispanic station once WEST / Easton / 1400's new owners take control.

I'm curious if advertisers will pay a premium to reach the whole Philly market when they're really interested in reaching some of the regional Hispanic pockets in the Lehigh Valley and Berks County.

Richard in Allentown

 

[Rick_E]

The area has latino men and women. I read somewhere (maybe here, maybe the other board), that rumba is the #1 station in reading PA. So a spanish FM does belong in part of the market. However i'm not sure CC should've made one of its Philly clusters it. Instead maybe buy up one of the small, reaches half of Philly market stations that would serve 90% of rumba's listeners. For example, if they owned Frank FM, that would've been a perfect station. Since its based in reading (where rumba is #1 already), and would basically serve the lehigh valley, which is more highly populated with spanish, then the rest of the market. While the eastern side of the market, the less hispanic populated (or if you will the mega 104.9 side) would be the only part of the Philly market not to get the station.

Correction...Rumba is NOT the #1 station in Reading, CC owned Y102 is. Rumba is 4th or 5th. Frank (107.5) is not even a Reading station, and confuses me on why they even target Reading and signed on with an almost identical format as the long time number #1 station Y102 in the first place. Frank is not going anywhere in Reading while it has the same format as y102. I live outside of Pottstown and hear Frank being played alot.

Staying on topic......104.5, 106.1, 100.3 and even 96.5......don't hear these being on anywhere anymore since they flipped. 95.7 BEN seems to be on in many places though.

 

[Kenny1]

Rumba with much difficulties could reach about 5 millions an annual income, While Sunny was in favor of over 8 millions annual revenue