Rumor Alert! Is KOOL going espanol?

[Derek]

Has anyone else heard this? :'(

I would think 101.5 would be a better candidate.

 

[ajhenderson]

Same rumor has circulated for 101.5

 

[Hamp]

Jeez, how much espanol does that market need? Isn't there already enough? What about formats like Urban AC being tossed in the game?

 

[azenergyfan]

Well Mega is basically Urban A/C right now so we got that covered. I agree though, we are flooded with Espanol formats. We have them on am and fm in record numbers. I don't see why CBS would get rid of an oldies channel for spanish but they got rid of oldies in NYC and Chicago for the Jack format so who knows.

 

[Ford]

Is KOOL going espanol? Are you kidding? Only if CBS wants to kill their cash cow. KOOL isn't just the number one biller in the CBS Phoenix portfolio, it's consistently one of the top billers in the market.

 

[Derek]

I agree, it would be a VERY stupid move by CBS Phoenix, and I hope it's not true. But that's what I hear from a friend who used to work there and who still knows people at KOOL.

 

[Ford]

But that's what I hear from a friend who used to work there and who still knows people at KOOL.

So someone you know who used to work there (how long ago?) heard a rumor that maybe...?

Sorry, but that's a bit hard to swallow. If I had to make an educated guess, I'd say that with the financial hit they took (and are still taking) with the loss of Stern and the debut of the less-than-wildly-successful Free FM, the last thing the suits at CBS are going to do is risk the cash flow that KOOL provides.

Follow the money, people. Follow the money.

 

[davideduardo]

Follow the money, people. Follow the money.

Yeah, really.

Take the third highest biller in the market (and you could say the top 3 are literally in a tie) and go Spanish, where the top biller does less than half of what KOOL does in annual billing. In fact, the total Spanish langauge billing in Phoenix is about the same as the KOOL billing alone.

And Infinity has zero current experience doing successful Spanish langauge radio in the Southwest. In Fresno, the only market they have Spanish-language in the area, they are the #5 Spanish station (on a signal vastly better than the ones ahead of them).

 

[oldiesfan6479]

Take the third highest biller in the market (and you could say the top 3 are literally in a tie)...

David, what stations are the top two billers?

 

[davideduardo]

Take the third highest biller in the market (and you could say the top 3 are literally in a tie)...

David, what stations are the top two billers?

KESZ and KNIX, but the difference is minimal.