Kryzan's no babe in the woods. Ooops, can I write such a thing given her gender and the faux hoopla over "lipstick on a pig?" Guess I just did. Her TV commercial was simple, direct, mildly humorous and dead on. Good writing, good acting, good photography. This should serve as a lesson for radio, as it applies to commercials and promos. The Lake, for example, continues to air those insipid babbling brook sweepers, while other stations still employ the lazer blasts and cacaphonous SFX blasts.
Another reason Kryzan's commercials are getting favorable reviews here is that Jack The Wack and Powers commercials weren't that great. It seems their handlers produced commercials they
thought addressed the issues. Davis looks older than McCain. And Powers, despite being an Iraq war veteran, didn't get his "leadership message" across. Either that or the electorate wasn't buying the war-veteran-hero angle. This might serve as a lesson to the national candidates.
One more thing. As is usually the case for primaries, the turnout was paltry. And it was a three way race, which dilutes the averages. Kind of like Arbitron's in-tab sampling. Or three AC stations chasing the same demo. See... it's all connected to radio.
It also appears that
rogue political websites had little impact on the elections here in Erie and Niagara counties.
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