Sports on FM? Who'd uh thunk of that? What's wrong with good ol' Hank?
What teams are big over there? Obviously the Saints come to mind... don't know who's carrying them now or what type of contract they're in. I guess Southern Miss would be popular and maybe LSU. Even though they're the state schools, Ol' Miss and Mississippi State are probably too far away to have much local interest With the current economic strains on management I wouldn't be surprised to see a sports station that was 100% satellite fed. Is that what Triad is doing with their AM over there now?
If the sports made an upgrade to FM, what would they (or you) do with the AM? Perhaps Spanish for the folks rebuilding the coast? Or better yet, give the AM to Wayne and let him automate a Blues/Zydeco format.