Rush gets canned in Baltimore!!!!!!!

[MediaBoy]

BALTIMORE, March 13 /PRNewswire/ -- Today Premiere Radio Networks announced that they're pursuing a developing opportunity for their radio program, "The Rush Limbaugh Show."
"WBAL has been a great partner to Rush Limbaugh for many years. However at this time, we're excited about a new direction the show will take in Baltimore. We look forward to making an official announcement in the near future," said Julie Talbott, EVP Affiliate Marketing, Premiere Radio Networks.

June 1, 2006 will be the first day "The Rush Limbaugh Show" will be heard on a new station, which will be announced in the near future. Until that time, Limbaugh continues to be heard from noon - 3 p.m. ET on WBAL.

Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Limbaugh is also widely credited with resuscitating AM radio by many industry experts.
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Notice the HAPPY spin that this release from the Premire Radio network puts on this story.........WBAL in Baltimore just plainly dumped Rush...in my estimation....due to ratings problems and the need to take the station a little more to the left........


Now if only the Brains at WBEN and Entercom could do Buffalo a favor and dump
Rush in WNY.........

 

[MediaBoy]

More on Rush .........

More on the Dumping of Rush.....by WBAL the first station to dump him

By Rob Hiaasen
Sun reporter
Originally published March 14, 2006
Rush Limbaugh, one of the most popular and polarizing radio personalities of recent years, has been sacked in Baltimore.

WBAL-AM Radio has canceled Limbaugh's syndicated call-in talk show, saying it wants to focus on local news and hosts. It is the first station to cancel the show, which is heard in nearly 600 markets, according to Limbaugh's syndicate, Premiere Radio Networks.

"In this market at this time, we just think we can perform better without him," said Jeff Beauchamp, station manager and vice president at WBAL. "It was a great run, though."

After a decade in Baltimore, the conservative talk-show host will no longer be heard on WBAL after May 31. Sandwiched between local hosts Chip Franklin and Ron Smith, Limbaugh has been a WBAL mainstay in its noon-to-3 p.m. time slot. WBAL, fourth among adults in its market and fifth among listeners age 12 and older, has seen Limbaugh's ratings decline. According to Arbitron, which rates radio stations, Limbaugh's audience share on WBAL dropped 27 percent last fall compared to fall 2004.

Limbaugh, however, was No. 1 for his time slot among adult males, Beauchamp said. "But his ratings are not at the lofty level they once were.

"There's no doubt Rush is an American icon," he said. "It's not a personal thing, it's not a political thing. It's about being successful and giving listeners want they want."

Station research has shown WBAL listeners want more local news coverage and more local voices discussing community issues, Beauchamp said. Radio has become "homogenized and vanilla," and a syndicated program, such as Limbaugh's, does not fit into the station's plans for expanded local coverage, he said.

Limbaugh's departure doesn't necessarily signal that Baltimore has lost its taste for conservative radio, Beauchamp said. "Ron Smith is conservative," he said. "People still have a taste for conservative radio. Rush is an individual taste."

Jayson Loviglio, an assistant professor of American studies at University of Maryland, Baltimore County, said yesterday that he credits Limbaugh with inventing a new style of radio talk-show host, but that his cancellation in Baltimore might have been inevitable.

"Rush was really the Elvis of right-wing talk radio. But you just don't need him anymore with so many other places to get what Rush brought before anyone had it," said Loviglio, whose 2005 book, Radio's Intimate Public, discusses how the medium shapes American life and popular culture. "If this is a trend, he's a victim of his own success, because he's no longer a voice in the wilderness."

WBAL's decision to expand local coverage makes sense if local radio is to survive, Loviglio said. Listeners can get opinions from podcasts and other newer media outlets, but who is going to talk about electric rate increases or local athletes? Not a syndicated talk-show host, he said.

"WBAL is actually starting an important trend," he said. "The only thing broadcast radio has to offer in the next 10 years is localism -- as in providing voices of people from your community talking about issues from your community.

"There's no other point of broadcast radio."

Despite losing one local affiliate, Limbaugh remains popular nationwide.

He is heard by an estimated 2 million weekly listeners on nearly 600 radio stations, and the number of his affiliates has remained consistent, according to Premiere Radio Networks.

"The station decided to go all local, so the syndicated program goes -- whether it's the biggest talent in the business or somebody else," said Premiere spokeswoman Amir Forester. "We're looking forward to announcing a new home in the near future."

Premiere said Limbaugh will air on another station June 1, but declined to elaborate. Limbaugh is still carried on Maryland radio affiliates in Frederick, Frostburg and Salisbury.

Tim Graham, an analyst with the Media Research Center, a conservative media watchdog group, also played down the significance of the Limbaugh cancellation in Baltimore. "If you have 600 stations, losing one market is not something to worry about. If you go from 600 to 500, then you have a story," Graham said. He added that Limbaugh's publicized hearing loss in 2001 and rehab stint in 2003 were more cause for concern about the state of conservative radio.

"Those were moments when you could really worry, but I don't think now is one of those times," he said.

Still, Beauchamp said, WBAL's cancellation of Limbaugh's show was a "bold move." Over its 15-year history, The Rush Limbaugh Show has gone off the air in markets where radio stations have switched formats. But this is the first time his show has been canceled, according to his syndication company.

 

[Bob1370]

Re: More on Rush .........

> Over its 15-year history, The Rush
> Limbaugh Show has gone off the air in markets where radio
> stations have switched formats. But this is the first time
> his show has been canceled, according to his syndication
> company.
>
Premiere speaks with forked tongue. I know of at least one other top-20 market station, 50 kilowatt blowtorch KSTP in Minneapolis-St, Paul, which also dumped Limbaugh and went local (after getting creamed by all-local format competitor WCCO). This isn't the end of the world for Limbaugh but if KSTP and WBAL do well, it may mean more stations will consider a life without the hefty carriage fee Limbaugh and his syndicator charge.