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Rush Limbaugh and Fargo

For awhile, there's been a reference on Rush's site about a Fargo station not being an affiliate anymore. I would have thought that affiliates come and go over time, anyone know what the big deal is about this one?
 
Rush was on WDAY for a long time. Then Clear Channel bought KFGO and brought him over there.

Recently, CC sold KFGO to Jim Ingstad. Ingstad wanted a more local approach. He went and brought back Ed Schultz to return to the North Dakota show he did for many years. As a result, Rush was dropped.

I doubt WDAY wants him back. They're set with their own programming.

As a result, Rush is without a station in Fargo. Allegedly, his people set up a special "Fargo Stream" for listeners.
 
RE "Guess he's not that important or consequential anymore."

"You may be right. I may be crazy. But it just may be a lunatic you're looking for."
[size=10pt]Billy Joel[/size]
 
Guess he's not that important or consequential anymore.

Actually, it's Fargo that's not that important or consequential anymore.
 
RE "it's Fargo that's not that important or consequential anymore."

NOT -- repeat, NOT -- true.

Fargo (market #223) radio, which I hear lots of, is better than radio near-where-I-live, Providence RI (market #38).

WDAY's Scott Hennen is the national fill-in host for SEAN HANNITY.
Ed Schultz is heard all-across-the-USA.

And the fun...has just begun...but don't quote me.

HC
www.HollandCooke.com
 
Radio_Realist said:
Guess he's not that important or consequential anymore.

Actually, it's Fargo that's not that important or consequential anymore.
I haven't heard talk radio in Fargo, but it has to be better and more interesting than the drek coming out of talk radio in Miami and a bunch of other yawn markets like Oklahoma City, Dallas, et. al. The supposed "heritage" WIOD of Miami - where Larry King used to haunt - is mostly syndicated junk.

Maybe it's true that limbo - the eternal wind machine - has lost his luster.
How many affiliates has he lost now?
 
I haven't heard talk radio in Fargo, but it has to be better and more interesting than the drek coming out of talk radio in Miami and a bunch of other yawn markets like Oklahoma City, Dallas, et. al.

Being important or consequential has nothing to do with quality. It has to do with size. As Cooke pointed out, Fargo is market #223. I don't care how good the programming might be, when you're the #223 market, you're not very important, and you're not very consequential.
 
Radio_Realist said:
I haven't heard talk radio in Fargo, but it has to be better and more interesting than the drek coming out of talk radio in Miami and a bunch of other yawn markets like Oklahoma City, Dallas, et. al.

Being important or consequential has nothing to do with quality. It has to do with size. As Cooke pointed out, Fargo is market #223. I don't care how good the programming might be, when you're the #223 market, you're not very important, and you're not very consequential.
I'd venture to say the quality is much better in Fargo than Miami, where there's only one locally-originated radio talk show on the city's major talk station, WIOD. Everytning else on that station is piped in.

Heck St. Joseph, Mo., which still has a full-service station, as small as a town as that is, has better radio than the Miami metro.

At least Fargo does real radio, unlike Cheap Channel that only wants to fire staff and bring in cheap programming.
 
Radio_Realist said:
Guess he's not that important or consequential anymore.

Actually, it's Fargo that's not that important or consequential anymore.
I think Rush is too full of himself. How many people take himself seriously anymore?
When he's not a schill for Republicans, he's getting himself in trouble again.

When the heartland doesn't appear interested in him, then you know things aren't going well and headed the wrong direction.

Before you accuse me of being some sort of liberal, I helped get him on the air in my local market by writing to the station that was carrying music at the time (1989) and urged them to add Limbo. I regret writing that letter.
 
At least Fargo does real radio, unlike Cheap Channel that only wants to fire staff and bring in cheap programming.

No, Fargo doesn't "do" radio at all. Fargo is a city, and a small one at that. Cities don't do radio, people "do" radio. They do radio in cities, but it's the people who do the radio.

So a station owner in a small town can manage to do "real radio". That shouldn't surprise anyone. Pick almost any sort of enterprise you want, and chances are you'll find better small-scale local operators in small towns than you will in big cities. Radio isn't special in that regard. Small towns are the last bastions of non-franchise chain restaurants, non-chain retail stores, and most other independent businesses.

That doesn't alter the fact that it's still a really, really small town, and that in the overall scheme of things, is unimportant and inconsequential. That's the only reason why the big chain operators haven't moved in and taken over.
 
CORRECTION...and, hopefully, a self-correction

Radio_Realist said:
it's still a really, really small town, and that in the overall scheme of things, is unimportant and inconsequential. That's the only reason why the big chain operators haven't moved in and taken over.

Three points?

1. As someone who lives in another rural area -- "the smallest town in the smallest state" -- I'm uncomfortable with this snobby business of calling places-in-the-Heartland "unimportant and inconsequential."

The Blowhard Limbaugh gets one thing right: coastal elitists who regard what's-in-the-middle as "the fly-over states" miscalculate. If you-who-diss-Fargo as "inconsequential" choose to live at 79th and Park, God Bless.

Others have made other choices. Having been a dinner guest at chez Ed & Wendy Schultz, I can tell ya that their situation beats-the-bejeebers-out-of life-in-the-urban-rat-race.

Whether the snobby poster lives in Paris, Rome, or Utica-Rome, he/she is missing the fundamental point: WHEREVER listeners, Arbitron diarykeepers, live, they're using the same GE clock radios and Delco dashboard radios that harried New Yorkers use. And wherever they live, listeners don't sort by market size. Their market is #1 to them.

2. RE "big chain operators haven't moved in and taken over:"

CORRECTION: As I recall published reports of the Ingstad deal, he SOLD the KFGO cluster TO Clear Channel for $42 million...then, recently, bought-it-back FROM Clear Channel for $14 million. Correct me if I've got those numbers wrong.

Which suggests the following optimisim...

3. Is the marketplace self-correcting? Clear Channel-type owners who pigged-out during the post-1996 feeding frenzy got indigestion. Forgive the anology, but these small market CC sell-offs, and recent CBS sell-offs, are a bit of "vomiting," aren't they? Hopefully, new local owners will restore local programming to those GE and Delco radios.

Respectfully,
HC
www.HollandCooke.com
 
As someone who lives in another rural area -- "the smallest town in the smallest state" -- I'm uncomfortable with this snobby business of calling places-in-the-Heartland "unimportant and inconsequential."


As someone who weighs more than he should, I'm uncomfortable with people referring to other people as "fat". However, as uncomfortable as that truth makes me for my own personal reason, that doesn't make it any less true. That fact that someone is sensitive to an issue for personal reasons doesn't change the facts.

Collectively, the entire sum total of small-town America adds up to an important and consequential totality. Nevertheless, each tiny little part of that whole is still just a tiny little part, unimportant and inconsequential on its own.

Correct me if I've got those numbers wrong.

Beats me. I don't much care one way or another if a large company made a mistake in buying an unimportant and inconsequential radio station in an unimportant and inconsequential little town, and got burned on the deal.

Hopefully, new local owners will restore local programming to those GE and Delco radios.

Yeah, the folks in those small towns sure will be excited to hear discussions of local issues like whether or not the local sheriff is going to get a new Ford or a Chevy patrol car. And they'll sure appreciate hearing talk about whether or not the election for Miss Fargo was fixed or on the level.

Or by "local", did you mean the stations would hire someone from out of town to sit in front of a mic located in a local studio to talk about national and international issues in a pale imitation of the national talk shows?
 
Two issues beneath the curious anger...

Radio_Realist said:
Collectively, the entire sum total of small-town America adds up to an important and consequential totality. Nevertheless, each tiny little part of that whole is still just a tiny little part, unimportant and inconsequential on its own.

Your motive in persisting on THAT is unfathomable.
And if you've ever sent Dale Carnegie a dime, demand a refund.
Even before you type a word, the screen name you've chosen suggests that you're a sorehead.
Cheer up.
And get some exercise, willya?
I recently dropped almost 20 pounds, and I really do feel better than before...or than you seem to.

More-to-the-point, the following two points do merit consideration:

Radio_Realist said:
the folks in those small towns sure will be excited to hear discussions of local issues like whether or not the local sheriff is going to get a new Ford or a Chevy patrol car. And they'll sure appreciate hearing talk about whether or not the election for Miss Fargo was fixed or on the level.

This particular crack suggests that you are unaware of what became the poster child for Big Owners Run Amok. This was widely reported in general and trade press; and US senators (not just locals) were hollering about this as the consequence of the dearth of local program origination. There was a serious hazmat situation a couple years ago in Minot ND. Police needed to evacuate a radius. It was a very big deal. But the cops couldn't use local radio -- Clear Channel station(s) -- to disseminate this urgent information, because there was nobody there. Not trivial.

Radio_Realist said:
Or by "local", did you mean the stations would hire someone from out of town to sit in front of a mic located in a local studio to talk about national and international issues in a pale imitation of the national talk shows?

The point you make is SO important that even your curious anger can't entirely obscure it. TOO MUCH LOCAL RADIO NEWS IS BORING, specifically the arcane Les Nessman-type stories about process, rather than the consequence of what's-being-reported. Minutes of the City Council meeting, but no clear sense of when-MY-street-gets-plowed.

On this point, subtract the bile, and you're preaching my mantra. But don't confine it to small markets. In ANY market, in any daypart, news people are reading copy, probably minimally re-written if at all, which, to Homer and Marge Diarykeeper, says "blah blah blah, blah blah blah, blah blah blah blah blah."

There was a funny Simpsons episode in-which we heard the familiar characters from the dog's perspective. Bart said "blah blah blah, blah blah blah, blah blah blah blah blah. Sit." Same effect as when-the-grown-ups-talk in the Peanuts cartoon specials around the holidays. Grown-ups are voice-like muted trombones. THAT'S how too much radio news sounds...in ALL size markets.

As for Talk topics: Most days, most local hosts SHOULD be talking about non-local topics, since those are the things that locals themselves are talking about. Lots of Rush wanna-be's might not have been able to abide last week's Anna Nicole Smith story, but it was "the number one song" that day.

An associate of mine puts it this way: "Don't pretend you don't see the elephants."

The circus is in town.
Your station didn't "get on the buy."
So the GM says "Don't mention the circus."
Meanwhile, ELEPHANTS are walking down main street.

And when local hosts are talking about ANYTHING, their callers have local accents.
Not that they talk like the movie "Fargo" IN Fargo.
Almost.
Heck, the locals love imitating the-actors-in-the-movie.

Fargo is actually "Fargo-Moorhead" according to Arbitron.
Two states in the Metro, ND and MN.

Nearest market to my little town is Providence.
People in the Providence Metro cross state lines more often in a week than some Americans do in a year.
I remember seeing Providence Arbitron surveys in which Mass. diaries + CT diaries > RI diaries.
Yet day after day, Providence radio talkers are belaboring issues pertaining only to RI.
Often it's arcane under-the-dome blah blah blah about (I hate this phrase) "pending legislation."
To UBER-important Bristol County, Mass. diarykeepers, it's another planet.
Market #38 could learn from market #223 in that regard.

As for whatever-else-the-entire-state-of-North Dakota-has-done-to-earn-your-ire, I can't help ya. What-you-have-written suggests that you're somewhere else, not-entirely familiar with the area. I suspect that the friendly North Dakotans and Minnesotans who have shown this frequent visitor such a warm welcome join you in the comfort that you're not there.

And -- without otherwise relinquishing your luxurious anonymity -- where ARE you?

Aloha from Block Island, "Bermuda-of-the-North,"
HC
www.HollandCooke.com
 
This particular crack suggests that you are unaware of what became the poster child for Big Owners Run Amok.

I'm well aware of what's going on. When a large company buys local stations, then employees of the corporation in corporate headquarters tells the local manager of the stations what to do. The result is that there is the stations are being controlled by someone who doesn't know or care much about the market in which the station is located. Contrast that with a station owned by someone from the area. He isn't totally sure what to do, so he hires an outside consultant (usually some self-appointed expert who is very skillful at marketing himself) to tell him what to do. The result is that the station is being controlled by someone who doesn't know or care much about the market in which the station is located. The big difference is that on the former situation, the outsider is an employee of the corporation, while in the latter the outsider is a "hired gun".

Real big difference there, unless you make your living as a "hired gun" consultant and would significantly benefit from more opportunities to earn consulting fees as formerly corporate stations revert to local ownership.

But the cops couldn't use local radio -- Clear Channel station(s) -- to disseminate this urgent information, because there was nobody there. Not trivial.

Are you saying that Clear Channel owned 100% of the stations in that town? There were no stations owned by anyone else? Or were the other local stations also running on auto-pilot because some hot-shot consultant advised the local owner to run nothing but syndication as a means of competing with the corportate stations?

And -- without otherwise relinquishing your luxurious anonymity -- where ARE you?

I live in Pittsburgh, home of some of the most boring news/talk programming in the nation, with the exception of Quinn and Rose. But then, it's also home to some of the most boring music programming on the music format stations.
 
As they'd say, with a thick accent, in Fargo: "Well there ya go!"

SOMETHING ELSE we can agree on:
<< some self-appointed expert who is very skillful at marketing himself >>

Guilty!
You should see what THIS is doing to my server stats.

Although the "self-appointed" part is problematic.
Only a client can make you a consultant.

MY FAVORITE CONSULTING GAGS:

"If you've stolen from me, you've stolen twice;" and "We've got what it takes to take what you've got."

(I can't deliver those lines as well as you'll see their author Jim "Taz" Taszerek do @ http://www.youtube.com/watch?v=P5Kf6vQOoS8. See also his HILARIOUS "God and Moses play golf" joke there.)

"A consultant is someone who can describe every known sexual position, but doesn't have a girlfriend."

But seriously...

<< Are you saying that Clear Channel owned 100% of the stations in that town? There were no stations owned by anyone else? >>

CORRECT.
This gets a little arcane (i.e., Arbitron market definitions, etc.), but CC was THE broadcaster in Minot.

<< you make your living as a "hired gun" consultant and would significantly benefit from more opportunities to earn consulting fees as formerly corporate stations revert to local ownership. >>

Here's hoping!
Knowing-how-many-spokes-are-in-Arbitron's-wheel would save ANY owner lots of time and mistakes and money.
 
doug said:
Heck St. Joseph, Mo., which still has a full-service station, as small as a town as that is, has better radio than the Miami metro.

At least Fargo does real radio, unlike Cheap Channel that only wants to fire staff and bring in cheap programming.

What is "real" radio, and how do I find it?
 
Re: Two issues beneath the curious anger...

Holland Cooke said:
There was a serious hazmat situation a couple years ago in Minot ND. Police needed to evacuate a radius. It was a very big deal. But the cops couldn't use local radio -- Clear Channel station(s) -- to disseminate this urgent information, because there was nobody there. Not trivial.

also not true.

What Holland leaves out is that the derailment occurred at 2:30 in the am, and the local 'constables' were too cheap to install the automated EAS system, instead trying to call these stations by phone, in the midst of the chaos,when the studios were dark, with everybody else in town on the lines. Apparently, they thought upgrading thier own local equipment was 'unimportant' and the 'consequences' were awful. Of course, if Clear Channel PAYS to have the devices installed in the local police HD, then that's just fine, and CC has done that, too. They just didn't in Minot.

I don't like defending Clear Channel, but alot of people are 'assuming' that Mom and Pop local radio would have had someone in the studios overnight, when thats just not the case anymore, not even in the large and important markets.

Clear Channel has done enough real damage that I cannot understand why people make up this stuff. Check out snopes.
 
doug said:
Guess he's not that important or consequential anymore. ;D

One can only be king of the hill for so long. The only question is will Rush bow out while on top, or will he fade away?

Only time will tell. Tick tock, Rush! :-*
 
CORRECTION: As I recall published reports of the Ingstad deal, he SOLD the KFGO cluster TO Clear Channel for $42 million...then, recently, bought-it-back FROM Clear Channel for $14 million. Correct me if I've got those numbers wrong.

Very close. According to a July 2000 report in the NY Times Clear Channel bought 6 stations from the Ingstads for 46.3 million.
 
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