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Rush Limbaugh Loses his California Sponsor Sleep Train
- Thread starter recto101
- Start date
recto101 said:
I wouldn't read too much into it. Rush had been on KGO, then KNBR paid a boatload of money to get him. Then Rush's ratings turned south and lower-powered KSFO was able to get his program. Apparently he's not doing so well and KSFO let him go and now he's on low-rated KKSF, which is owned by his syndicator, Clear Channel.
In short, Rush is yesterday's news. I suspect that his outrageous comment was a way to try to get his audience back. But it backfired because while calling a mean-looking old woman a slut would bring little wrath, calling a young, attractive, articulate woman a slut and a whore brings down a LOT of wrath and also makes him look like a clod.
How politically sensitive is Sleep Train? I'd say not much. It's an easy gambit they can take. How much business are they really going to lose by failing to advertise on his show? Given the saturation campaigns they run, I doubt the loss would be even a blip to their bottom line.
Seven advertisers have now pulled out: http://www.radio-info.com/news/seven-limbaugh-advertisers-are-now-on-the-sidelines.
Anybody have a good guess as to how many millions that ad loss comes out to? And whether that translates to Limbaugh earning considerably less than $40 million this year? EDIT: Just found a source online that said he's guaranteed $38 mil/year and advertiser loss does not affect him, just Premiere Radio Networks/CC Media Holdings/Bain Capital.
Anybody have a good guess as to how many millions that ad loss comes out to? And whether that translates to Limbaugh earning considerably less than $40 million this year? EDIT: Just found a source online that said he's guaranteed $38 mil/year and advertiser loss does not affect him, just Premiere Radio Networks/CC Media Holdings/Bain Capital.
Just took a peek at Carbonite's SEC filings. It lists "non-cancellable advertising commitments" but does not mention with whom. So I'm guessing Premiere Radio Networks/CC Media Holdings. Between 2012 and 2014, Carbonite has committed slightly more than $2.3 million in "minimum payments" for advertising.
Would someone else check my info as well as explain about "non-cancellable" ad contracts and whether they can be voided, if that is what the seven advertisers have done?
Also if the ad contracts are "non-cancellable commitments," how valid is Carbonite CEO David Friend's announcement that he was pulling company ads from Limbaugh's show?
Would someone else check my info as well as explain about "non-cancellable" ad contracts and whether they can be voided, if that is what the seven advertisers have done?
Also if the ad contracts are "non-cancellable commitments," how valid is Carbonite CEO David Friend's announcement that he was pulling company ads from Limbaugh's show?
Carbonite was one of the advertisers that Limbaugh voiced. The rest seem to be run-of-schedule Premiere Radio Networks ads that can show up in any Premiere program. There are "no controversial programming" dictates in many national ad contracts.
Rush is getting attention for the first time in a while, with videos of him bellowing into his gold-plated microphone showing up on the nightly news, etc. You can't fault him for wanting to do that. You can question his methods, as I do, but I think this will blow over soon. Of course he's gone totally over the top, but that's not exactly new territory for him.
I find it perplexing that he's so misinformed on contraception. His comments would indicate that if a woman had less sex, she'd need fewer birth control pills.
The title of Al Franken's book nailed it. (google it)
I find it perplexing that he's so misinformed on contraception. His comments would indicate that if a woman had less sex, she'd need fewer birth control pills.
The title of Al Franken's book nailed it. (google it)
recto101 said:
I don't think Rush ever used his oxycontin addiction as an excuse for his remarks, and he is supposedly free of that addiction in any case.
Look (as you would say) - from what I've heard, Rush still gets respectable ratings in most markets, but he's not the draw he used to be. Any time he makes these outrageous remarks, he gets attention, and that's got to bring him more listeners, at least temporarily. Remember his charge that Michael J. Fox was purposely exagerrating his involuntary Parkinson's movements? If you saw the video of those remarks, you'll remember that Rush even flapped his arms around, parodying Fox's affliction.
He's probably not happy that his recent "slut" remarks were roundly denounced by conservative commentators, and is being used by Democrats to claim a Republican "War on Women," but gathering from his semi-sort-of apology, he's not sorry, either.
D
Domino Rippy
Guest
Remember when Bill Maher called Sarah Palin ****? It did not hurt his career and this will not hurt Rush either.
Comparing El Rushbo to Bill Mahar is silly. Mahar is a third rate comic who is rarely even slightly funny.
Rush is a broadcast superstar with no equal.
Rush has hundreds of millions of assets, Mahar says he has very little after giving a million to the Obama PAC.
Only El Rushbo can get away with calling a young college student a slut and prostitute on national radio. Nobody else will dare do this. The small fry like John & Ken get suspended for just calling Whitney a crack-ho. They would never have said what Rush said.
Rush is king of radio.
Rush is a broadcast superstar with no equal.
Rush has hundreds of millions of assets, Mahar says he has very little after giving a million to the Obama PAC.
Only El Rushbo can get away with calling a young college student a slut and prostitute on national radio. Nobody else will dare do this. The small fry like John & Ken get suspended for just calling Whitney a crack-ho. They would never have said what Rush said.
Rush is king of radio.
randy chase said:
Actually, not so true. I read an article in Daily Beast yesterday by a conservative commentator, that mentioned some of the misogynistic and sexist things liberal commentators have said over the years - usually in regard to female politicians they don't like - Sarah Palin, Michele Bachman, etc. These sexist liberals included Bill Maher, Keith Olberman, Matt Taibi, and Chris Matthews. I don't recall the remarks mentioned, but do recall that Matthews, in particular, being an Obama supporter in the 2008 Democratic primary, liked to disparge Hillary Clinton for her upper arm flab and general dowdy appearance - not things he would have likely said about older male politicians.
I'm no Rush fan, and perhaps his remarks were more incendiary, but he's hardly unique in that regard.
I'm wondering how many sponsors dropped David Letterman for calling Governor Palin a slut? Or, Bill Mahar? But, then, the media didn't make a firestorm out of Letterman and Mahar and the others who have slandered Govenor Palin in many unspeakable ways. I'm wondering if there is a double standard here? ;D
MC said:
Sure they have. I mentioned the mattress ads years and years ago. The local staples are saturation advertisers Sleep Works, Mancini's Sleep World, and Sleep Train, with smaller runs by Mattress Discounters, and McRoskey's.
Why so many mattress ads? Well, think of it. The most expensive things a person buys are their home, their car, and their bed. Real estate ads don't scale well to radio advertising, and car ads are so ubiquitous that we don't even notice that there are more of them than the mattress ads.
As for myself, I don't even sleep on a mattress. I found that sleeping on a couple layers of bedding on top of the floor makes me way more comfortable than sleeping on a bed. I discovered this when I noticed that when I camped in a sleeping bag on the ground my back always felt better than when I slept at home.
First Rush was attacking an ordinary citizen not a public figur like Palin
Second Sleep Train is his longest and most supportive advertiser. When he was just an up and coming host in Sacramento he asked the sales manager to get him a trade deal because he needed a bed. She got him an endorsement trade with Sleep Train then an up and coming small retailer. It worked for both of them. Sleep Train always advertised on his shows in other markets as they expanded and based their radio strategy on endorsements from high profile air personalities.
For them to cancel their spots is big because they have believed in him for years but now see that association could hurt them.
That's why their cancellation is significant
Second Sleep Train is his longest and most supportive advertiser. When he was just an up and coming host in Sacramento he asked the sales manager to get him a trade deal because he needed a bed. She got him an endorsement trade with Sleep Train then an up and coming small retailer. It worked for both of them. Sleep Train always advertised on his shows in other markets as they expanded and based their radio strategy on endorsements from high profile air personalities.
For them to cancel their spots is big because they have believed in him for years but now see that association could hurt them.
That's why their cancellation is significant
You may be right. Reports tonight say El Rushbo has now lost 30 or so of his advertisers. Looks like Rushbie stepped in it this time. Imus called him a pill poppin pig on air today.
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