MONDAY, MAY 7, 2012
The Rush Limbaugh protests cost Cumulus "a couple of million bucks" in Q1
CEO Lew Dickey tells the Cumulus quarterly call that the pullback by advertisers on Cumulus-owned stations that carry Rush amounted to about a 1% hit on its total revenue of roughly $245 million in the quarter. Dickey says the bite will be about the same in second quarter, but he says "June is pretty much back to normal." Cumulus uses the Premiere-syndicated Rush Limbaugh on 38 stations.
http://www.radio-info.com/news/the-rush-limbaugh-protests-cost-cumulus-a-couple-of-million-bucks-in-q1
If Rush cost Cumulus four or five million in two quarters, and Limbaugh is on only 38 stations, how much has Premiere likely lost? Rush is on about 600 stations altogether.
Remember how Rush characterized this? He said business was up as much as 60 percent on his stations as a result of his attacks on Sandra Fluke!