RUSH RADO FM IN ORLANDO?

[jmtillery]

Since WFLF is already on WTKS-FM HD2, can Rush Radio 104.1 on the main HD1 channel be too far behind?

 

[cflradio]

WDBO is on WHTQ-FM HD2.

Bob
www.cflradio.net

 

[jmtillery]

Do you find the HD2 digital channels to have the same reach as the main analog HD1 channels? I haven't tested it, but I have heard that there is signal coverage loss with the digital signal although the HD2 channel operates with the same 100kw as the main channel. We have experienced signal loss (or a smaller signal footprint) with the digital TV conversion, so I'm wondering if digital FM is experiencing a similar phenomena?

 

[FrankF]

I have not been listening, but I had looked at both websites for WFLF & WTKS and I can't find any mention of WFLF being broadcasted on WTKS-HD2. In fact I can't find any mention of HD at all on those sites. If they want this HD thing to survive, how about promoting it somewhere besides a once an hour legal id. I do remember those annoying HD spots some stations ran, but they were generic and didn't specify which station ran what. If you are carrying something the people may want to hear, let them know. I did find a listing on a google search that says that WTKS-HD 2 is supposed to be running something called Radio Radio which I believe is an alternative music format run by clear channel. Looks like an updates needed for that site. http://hdradio.com/find_an_hd_digital_radio_station.php

 

[jmtillery]

I have not been listening, but I had looked at both websites for WFLF & WTKS and I can't find any mention of WFLF being broadcasted on WTKS-HD2. In fact I can't find any mention of HD at all on those sites. If they want this HD thing to survive, how about promoting it somewhere besides a once an hour legal id. I do remember those annoying HD spots some stations ran, but they were generic and didn't specify which station ran what. If you are carrying something the people may want to hear, let them know. I did find a listing on a google search that says that WTKS-HD 2 is supposed to be running something called Radio Radio which I believe is an alternative music format run by clear channel. Looks like an updates needed for that site. http://hdradio.com/find_an_hd_digital_radio_station.php

Absolutely! It makes little business sense to have an HD2 channel and not promote it whether that be on air, station website, cable, and other promotional vehicles.

Another promotional campaign would involve either giving away HD radio receivers (much the same way FM receivers were given away in the '70s to promote FM radio listening) and/or implement cross promotional advertising with electronic retailers providing discounts on HD receiver purchases as a means of getting HD receivers in the hands of consumers so the listening audience has a way to hear the HD2 and HD3 channels.

Considering congress has not mandated receiver manufacturers include the HD2 + receiving capabilty on new receivers, the outlined promotional idea appears to be one of the next best things to promoting HD2+ consumer use opening many real opportunities for HD2+ radio stations and format diversity. Once this idea "catches on" through the initial promotional initiatives, consumer spending on HD receiver purchases will pick up and increase until the masses, rather than the minority, have an HD receiver making HD2+ broadcast more economically feasable.

 

[Parttimer]

Another promotional campaign would involve either giving away HD radio receivers (much the same way FM receivers were given away in the '70s to promote FM radio listening) and/or implement cross promotional advertising with electronic retailers providing discounts on HD receiver purchases as a means of getting HD receivers in the hands of consumers so the listening audience has a way to hear the HD2 and HD3 channels.

Clear Channel ran a very long national promotion to give away JVC car radios. Entry was via texting.

The state of aftermarket car audio is such that the only way HD will ever gain any market penetration is if the automakers see a value to including it on new cars. That has only been moderately successful for satellite over the years and satellite has a lot more to offer than HD radio does at this point.

 

[jmtillery]

Another promotional campaign would involve either giving away HD radio receivers (much the same way FM receivers were given away in the '70s to promote FM radio listening) and/or implement cross promotional advertising with electronic retailers providing discounts on HD receiver purchases as a means of getting HD receivers in the hands of consumers so the listening audience has a way to hear the HD2 and HD3 channels.

Clear Channel ran a very long national promotion to give away JVC car radios. Entry was via texting.

The state of aftermarket car audio is such that the only way HD will ever gain any market penetration is if the automakers see a value to including it on new cars. That has only been moderately successful for satellite over the years and satellite has a lot more to offer than HD radio does at this point.

That would depend on your definition of exactly what "more to offer" actually means. Both satellite and terrestrial radio each have its own respective advantages and disadvantages, depending on your own personal idea of what you consider to be of value.

Satellite radio offers several hundred channels while terrestrial radio offers fewer choices in comparison. However, the main advantage of terrestrial radio is localism and that is where HD subchannels come into play in providing more local choices.