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Rush rejects bringing sponsor back

raccoonradio said:
http://www.theblaze.com/stories/lim...t-suspended-ads-from-show-over-fluke-remarks/

After Sleep Train dropped Rush, they decided to try and advertise again. Rush dropped them.

>>“Unfortunately, your public comments were not well received by our audience, and did not accurately portray either Rush Limbaugh’s character or the intent of his remarks. Thus, we regret to inform you that Rush will be unable to endorse Sleep Train in the future.
Click to expand...


Sorry, you might as well have posted a link from the defunct Weekly World News. Nobdy is coming back to Limbaugh, he had one paid spot on WABC yesterday (local/natonal). I Portland Maine pepole picketed his affiliate (http://audiostream.net/?p=49347&utm...mpaign=limbaugh-protested-at-wgan-am-portland), The Heart Association has requested that their PSA's not run during his program then there are these;

http://homepost.kpbs.org/2012/03/th...-to-get-rush-limbaugh-off-armed-forces-radio/


http://www.stripes.com/blogs/stripe.../women-vets-want-limbaugh-off-of-afn-1.170669

Michael Harrison, of Talkers mag says that Limbaugh is so successful he could survive without advertisers... Huh?
 
We don't know the whole story of Rush's relationship with Sleep Train. Maybe there were other problems ... the requested level of endorsement, slow payment, whatever.

If his organization doesn't see this particular client as a major loss, then refusing to "accept them back" is a great strategy! It says there's no panic ... that there are enough advertisers who want to buy the show that Rush can afford to be selective. People love to buy things that aren't available to just anyone -- think Bernie Madoff.

Sleep Train was among the first (maybe the first) advertiser to outspokenly suspend its schedule. Making an example of them might make good sense.
 
If the American Heart Association does not want their public service announcements run anywhere and as often as possible, then they cannot possibly be all that serious about fighting heart disease. That goes for anyone else who is considered a charity.

Take your announcements to the people nobody pays attention to.
 
>>then refusing to "accept them back" is a great strategy! It says there's no panic ... that there are enough advertisers who want to buy the show that Rush can afford to be selective.

Exactly.
$50 million a year.
20 million listeners.
Impressive mansion in W. Palm Beach.
They're trying to bring him down now, though.

Meanwhile:
2004 Jon Sinton, Air America: "In 5 years we'll have 500 stations" (just like Rush)
In 2009, they had a few dozen, and were bankrupt.
Give the people what they want. How did Rush get that $50 mil. salary? He attracted ad money.
Will that change? Maybe, maybe not.

PSAs btw often air in unsold slots. Sometimes there are lulls in ad buys. Or it could be a bad
economy. Or yes, maybe Rush did scare his sponsors away...or will they be back? This move
by Rush is a gutsy "see? We don't need your money" ploy.
 
Silkie said:
If the American Heart Association does not want their public service announcements run anywhere and as often as possible, then they cannot possibly be all that serious about fighting heart disease. That goes for anyone else who is considered a charity.

Take your announcements to the people nobody pays attention to.
Click to expand...

I've never seen any sort of study which indicates whether listeners are moved by PSA's they hear on controversial programs so I am unsure what effect the presence or absence of the AHA would have on Rush's listeners but.....if I were in charge of advertising for any charity (or for-profit business actually) I would want my ads aired where they would not be the subject of controversy because of the nature of the program or host.

That Rush could be the poster boy for heart health issues is probably beside the point.
 
Funny who was listed as Rush's spokesperson in the Sleep Train flap. Brian Glicklich. Interesting. Never heard Rush mention him as a staffer. But what does Brian Glicklich specialize in?

Reputation and Crisis Management.

Brian Glicklich's clients often find themselves under attack from outside advocacies or pressure groups.

Effective management of these situation is based on a multiplex analysis of the opposition's business and reputational influence power, the strength of our position vis a vis our opposition, opposition research for motivation and weak spots, and a number of other factors.

Upstart or outsider advocacy starts with significant advantage, because it is able to move quickly and decisively, based on either a single individual or large numbers of individual decision makers acting voluntarily in concert.

In contrast, the target (us) is often a large organization with unclear or diffuse decision making apparatuses, conflicting goal sets, and a perception of greater risk in varying from the status quo. We move much slower, and our messaging is less direct. Finally, defense is innately a weaker posture than offense.
 
They made a decision to pull out, and made a production of it; others in the media made sure it became widespread knowledge. I take it that course of action did not bring lots of business to them? One thing ya gotta say for Rush Limbaugh: He has the demographic that spends.

Sleep Train is now a household name. I am guessing that all of the posters about the situation will be buying their product?
 
Exactly. This is Rush's way of telling us he's back in control. Though one may argue this whole episode was "controlled".
 
Not so sure it was controlled, given Limbaugh and Carlson have known one another since the 80s. When a friend lifts up his heel against you it's a whole lot harder to let him back in. Then ya just let 'em fade into the distance somewhere.
 
PSAs are pointless. The ones produced by the Ad Council usually are a snore. Radio needs to be compelling, interesting. Or people can grab their iPhones and pull up a tune or podcast. N/T stations need to get creative with filler, being the Rush morning update or some other vignette produced by a host, a local show promo, local news promo, financial tips from a local banker or *something*. Not national PSAs. If you're going to air PSAs, be creative with them. Make the audience give a shzt.
 
The Rush Morning Update isn't filler, and it's piped in live from the network at an exact time. I don't disagree that PSAs can be more interesting if stations wanted to put some effort in. Usually they're just put in the system because no one has time to write and record stuff, and no one is being paid to do so.

And for the guy bashing the original post because it was Glenn Beck's website, it's been reported elsewhere. All Access has it on the front page. Or did before the site crashed anyway.

This entire debacle has shown how childish and petty media people (especially radio people) can be.
 
That is strange Sleep Train Supported Rush in Other incidents during his Drug days. I know the Sleep Train inc is Dominant on KKSF and KFBK. Does Sleep Train do ads outside of San Francisco and Sacramento?
 
raccoonradio said:
>>then refusing to "accept them back" is a great strategy! It says there's no panic ... that there are enough advertisers who want to buy the show that Rush can afford to be selective.

Exactly.
$50 million a year.
20 million listeners.
Impressive mansion in W. Palm Beach.
They're trying to bring him down now, though.

Meanwhile:
2004 Jon Sinton, Air America: "In 5 years we'll have 500 stations" (just like Rush)
In 2009, they had a few dozen, and were bankrupt.
Give the people what they want. How did Rush get that $50 mil. salary? He attracted ad money.
Will that change? Maybe, maybe not.

PSAs btw often air in unsold slots. Sometimes there are lulls in ad buys. Or it could be a bad
economy. Or yes, maybe Rush did scare his sponsors away...or will they be back? This move
by Rush is a gutsy "see? We don't need your money" ploy.

20 million listeners? I call them 20 million idiots that see this "radio talking head" as their leader.
Click to expand...
 
If Rush rejected Sleep Train, guess who's available? Sandra!

Sleep Train has a lot to build on here, for far lesser compensation and for someone who's half his age.

Moreover, they can build off the uses of their mattresses, the malignment of slut and prostitute,
and the proper pronunciation of "Fluke."
 
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