When did Rush move to CC's Premiere Radio Network ... and why?
I can't remember dates and times, but the story goes something like this: (Feel free, anybody, to correct this.)
Limbaugh did not work for WABC, or ABC Radio Networks. He and a business partner self-syndicated the program. To distribute the show, they (like many syndicators do) leased satellite time/space from what was ABC Satellite Services. As they were pitching the show to big talk stations in big markets at that particular time, many of the stations the program ended up on were ABC O&O's. It may have made sense to use another business unit of ABC to do the technical distribution.
At first, Rush's national program was not heard in New York. WABC wouldn't air it. They provided him a studio and a staff for his national show, in return for Rush doing a local show (10:00 a.m to noon, I think) in which WABC would air his national spots. As the national show became a success, WABC allowed him to end his local show in favor of airing the national program.
As time went on, more and more of Rush's independently-owned mid-market and small market affiliates were gobbled by Jacor, which had it's own satellite services unit. Rush switched, probably as a way to give more business to the what was likely the largest group owner of affiliates at the time. Following the Jacor/Clear Channel merger (and this is where my recollection of the timeline gets loose), Rush entered into deals with Premiere Radio (owned by Clear Channel) to not only handle technical distribution, but also affiliate relations, ad sales, etc. I'm guessing at this point, Rush was no longer interested in "running the business" the way he and his partner had.
On another note:
There's something very interesting in that transcript of Rush's interaction with the caller. Nobody else seems to have mentioned it here and I think it demonstrates the short shelf-life of these "gotcha" scandals. The caller, in an effort to make his point about Sterling being tries to relate to when "Rush" said nasty things about "those girls from Rutgers."
That was Imus. It got him fired.
If you actually get through on the phone to the Limbaugh show, it's fair to say you're fan of the guy. It's not easy to get on the air there. You have spend time and energy doing it, at a point in the day where most people are at work. You would think this guy would know the Rutgers controversy was not Rush's.