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Rusty Reynolds

Holstead

Holstead

I received a TEXT from Ken Reynolds informing me that his Father Rusty has passed away.

Rusty was a jock, salesman, play-by-play announcer and eventual radio station over in a number of markets in Texas. On the air he was at KXOL and KCWM in Ft. Worth, KDOK in Tyler, WAKY in Louisville, KEEL in Shreveport and also Managed KMCO in Conroe.

Rusty partnered with colleague Dick Osburn from KXOL in the late 1970’s and formed a strong chain of some of the best sounding small market stations in the industry. Including KEAN in Abilene, KYKS in Lufkin, KYKX in Longview, KIXS in Victoria and KAGG in College Station. *You might recall, what a HUGE Aggie fan he was-and eventually went back to school and did receive his degree from the university in the 1990’s.

Just a few years ago, he was the recipient of the Texas Association of Broadcasters “Pioneer” award, and was an inductee of the Texas Radio Hall of Fame.

He and his son were still the owners of three broadcast properties in the Tyler/Longview market.

In the past few years, Rusty had been out of touch with many due Alzheimer’s Disease, but it appears that a stomach virus was the cause of his death, this morning; shortly after Midnight.

When I get more info, I will post it here.

Josh Holstead
Operations Manager
Texas Radio Hall of Fame
 
Very sad that a true broadcaster is gone. We need more Rusty Reynolds in the world of radio and TV to bring it back. My condolences to his son Ken and his family. Ken is a great man himself!
 
I hate to hear this. In 1974, Rusty and Dick formed Stereo 105 Inc., buying Longview's KHER-FM (formerly KLUE-FM) from Tony Bridge and changing the calls to KYKX. RIP Rusty and my condolences to his family.
 
I wonder if now that Rusty has passed, if Ken will sell 102.7,106.9, and 99.3?? Especially with 99.3 hurting both monetarily and ratings wise?
 
600kogo said:
I wonder if now that Rusty has passed, if Ken will sell 102.7,106.9, and 99.3?? Especially with 99.3 hurting both monetarily and ratings wise?
Click to expand...

I always enjoy seeing people comment on a stations financial status. Unless you work in their business office, you really have no idea how much they're actually billing. I have seen many stations with virtually no rating bring in enough money to turn a profit. Vice versa, I know a station right now (not in Tyler/Longview) that pulled in a 40 share and almost everything on it is barter.

Sorry to derail a memorial thread.
 
600kogo said:
I would love to know what station has a 40 share?? according to the ratings there are none that exist in Etex
Click to expand...

Hence the qualifying statement (not in Tyler/Longview). But you completely ignored the point of my comment. Do you have credible inside knowledge that 99.3 is "hurting monetarily", or did you assume?
 
It is both listened to the lack of advertisers which is obvious and I have heard from credable sources that there are issues there. If Rusty were still around to run things 99.3 would be amazing! RIP Rusty.
 
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