Re: So Many Possibilities...
> Speaking purely theoretically, I'd be inclined to agree. But
> speaking specifically about KDKA, I think they'd have far
> more success with local host who know the local culture and
> where the local bodies are buried even if those hosts were a
> little lacking in on-air poise and polish. I don't think
> that a "generic" talk show host, no matter how skilled or
> experienced in general terms, will succeed in Pittsburgh as
> well as KDKA needs them to succeed if that hired gun from
> out of town doesn't know Pittsburgh inside and out.
>
> With really good, generic hosts from other markets who know
> basic talk show broadcasting, but who aren't steeped in
> local lore, KDKA has no competitive advantage over WPTT
> other than a strong signal. Granted, that 50,000 watt
> blowtorch is nothing to sneeze at. But with 104.7 presenting
> such a strong but nationally focused competition, KDKA needs
> to attack the weakness of WPGB's strength. And the weakness
> of 104.7's strength is the lack of local focus in the
> content.
>
I think the biggest problem with local talk over the past 10 years everywhere is that in an effort to be CHEAP, and for no other reason, the trend towards "ultra-local" hosts such as writers has led to a wave of shows done by interesting people who sound awful on the radio. Thus, only hard-core people who really care about the subject material will listen, (or old people who have nothing else to do)becuse the sound of the show isn't entertaining in itself. Limbaugh, Hannity and the other big-time hosts sound like entertainers regardless of what they're discussing. Why do you think Ellis Cannon is such a runaway hit? He understands pacing and packaging the show. Back in KD's old days, Roy Fox had that sound.
That's why former jocks such as Quinn and Glenn Beck (who was an FM morning guy in Hartford most of his career) tend to put together really entertaining shows, they understand the medium.
And there are planty of these guys on local stations, I've heard them on stations like WLW in Cincinnati, WBT in Charlotte, WTVN in Columbus, WFLA in Tampa. All are the leading news-talkers in markets smaller than Pittsburgh, and all are better sounding radio stations than KDKA.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>