magicjellybeans said:
Ok so RXP doesnt exactly fit a "demo" but WLIR 92.7 was all over the place with new wave,rock and various 80s bands and it lasted a long time.Maybe RXP is daring to be different.... ;D
Maybe in the end, but in its heyday, LIR was pretty focused on the new wave/alternative music of the day. I would venture to say that even in its last days on 92.7, though, 'LIR was far more focused than 'RXP. The music was dayparted, for one thing. What you heard them play at 12 noon was different from what you heard them play at midnight, but it was consistent from day to day. With 'RXP, it's a roulette wheel of all sorts of different rock that has different kinds of fans and very little overlap, 24-7. Those who want to hear Nickleback might not want to hear Led Zep, and those who want to hear Led Zep might not want to hear the Cold War Kids, and those who want to hear the Cold War Kids may not want to hear Aerosmith, but that's pretty much the format of the station anytime you tune in, and that's why so many people tune out.
Looking at RXP's ratings in the PPM, they rank #20 in cume but #29 in the shares. This leads me to believe that a lot of rock fans are tuning in, but they aren't staying tuned very long, because the music is all over the place. Hence a low TSL. And what's worse for them is that they're gaining no traction whatsoever...they actually went down from August to October in both cume and TSL.