DavidEduardo said:
saradio69 said:
David, what type of format would you put on 104.1?Someone posted a comment stating that Digital sounds like a station found in Mexico. I agree with whomever made that comment. Digital has never been able to connect with the Latinos here in S.A.
The only missing mass appeal Spanish language format in SA is romántica (Spanish AC) since KCOR-FM changed. The problem is that that format is rather limited when there is a Recuerdo/Preciosa/Lupe type format in the market.
If you are interested in reaching a younger Hispanic audience you might want to trya Latin urban format - 50% of its listeners are between the ages of 12-21.That comes from a study released by Arbitron today that reveals that Latin Urban, asit's defined in the study, does a better job at reaching English-dominant Hispanic listeners thanany other Spanish-language format.The study also showed that while 70% of the listeners to those stations are Hispanic, a thirdof those listeners are English-dominant. Conversely, english-dominant Hispanic listeners account for10-15% of the Hispanic listenership of spanish-language formats.The report also concluded that:1. Latin Urban is typically stronger during evenings and weekends.2. Latin Urban stations are in the top 10 in their marketplace among 18-34.3. Latin Urban has strong TSL, with an average of 7:15 hours/minutes weekly.The study was based on 10 stations in nine markets.
